The B2B marketing landscape is dynamically evolving, which means what may work today may not drive effective results tomorrow. 74% of the B2B marketers set marketing goals, but only 3% achieve them. Yes, these stats prove that if you want to stay ahead in the B2B marketing game, you need to keep on top of …
Top 11 B2B Marketing Strategies You Need to Know in 2022 Read More »
Have you ever been taught what is important besides product and price in B2B marketing? In B2B businesses , customer experience is an important factor which highly impacts revenue. Providing poor customer service experience can be detrimental to any business. When you fail to meet your customers’ expectations, your competitors can win your customers in …
7 B2B Customer Experience Best Practices You Need to Know Read More »
The marketing funnel is the process of turning leads into customers. Users go through several steps from the moment they enter your funnel until the moment they leave it. If you want them to purchase from you before they leave, you have to optimize its different stages and nurture leads towards the next step. One …
Bottom-of-Funnel Marketing: 6 Simple and Effective Tactics to Boost Conversions Read More »
I’m sure this has happened to you. Suppose you want to change your laptop and you have two identical options from different brands. After doing some research, you decide to communicate with them through email in order to ask some relatable questions. One brand responds to your email friendly in no time, but the second …
How to Create a Winning Customer Experience Strategy? Read More »
Although the emphasis on the importance of conversion rate has increased today, many companies still neglect conversion rate optimization. Suppose you want to ensure your business is one step ahead of your competitors. In that case, you must prioritize conversion rate optimization because if you fail to convert your prospects into paying customers, you won’t …
How Much to Spend on Conversion Rate Optimization: Why and How to Set a Budget Read More »
Conversion rate optimization refers to practices that help to increase the number of visitors to your website who complete your desired actions. This is a crucial key performance indicator for every content marketer. Several factors determine your conversion rate optimization, but one that stands out is your content’s quality and overall text appeal. Hence, it’s …
7 Easy Tips for Effective Content Writing to Optimize Conversion Rate Read More »
It is a well-known fact that content is a driving power for any business. Business owners hire professional website developers to create a website. The next step is to hire content creators and marketers. The role of the content creators and marketers is to create an actionable content marketing strategy. Content marketing strategys aim to …
We know the importance of conversion rate optimization and how challenging it can become. It may have happened to you as well to put all your time and effort into increasing your SEO. however, in the end, you only get a couple of customers out of thousands of visitors and have a poor conversion rate. …
Must-Read Books to Master Conversion Rate Optimization Read More »
Before we dig into app conversion rate optimization, let’s see what conversion rate is. Conversion rate is the percentage of visitors to your website who have completed the desired goal out of the total number of visitors. One of the most effective marketing methods is conversion rate optimization. CRO results in high conversion rates. It …
App Conversion Rate Optimization: What It Is and 15 Tips to Increase It Read More »
If you are looking for a guide to increasing your website conversion rate, you have landed on the right page. In the following, you can find the basic terms and key factors that can dramatically change your conversion rate. Note: Before jumping in, you should know that relying on an all-in-one conversion rate optimization tool …
15 Key Factors That Influence Your Conversion Rate Read More »
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