Who would have thought that the Coronavirus pandemic would last so long? Most of us believed that Corona would last at most until the end of 2021. But everything changed with the arrival of Omicron. Even now, we must be prepared for everything even worse than before. The pandemic not only changed the way we …
Top 5 Customer Experience Trends You Must Know for 2022 Read More »
Customer experience (CX) is a part of customer relationship management (CRM). It is defined as your customer’s experience and interactions with your brand from the very first steps until they make a purchase and (hopefully) become your repeat and loyal customer. The point is, to have loyal customers, you need to take in some strategies …
How to Perform Customer Experience Research? A Complete Guide Read More »
The B2B marketing landscape is dynamically evolving, which means what may work today may not drive effective results tomorrow. 74% of the B2B marketers set marketing goals, but only 3% achieve them. Yes, these stats prove that if you want to stay ahead in the B2B marketing game, you need to keep on top of …
Top 11 B2B Marketing Strategies You Need to Know in 2022 Read More »
Have you ever been taught what is important besides product and price in B2B marketing? In B2B businesses , customer experience is an important factor which highly impacts revenue. Providing poor customer service experience can be detrimental to any business. When you fail to meet your customers’ expectations, your competitors can win your customers in …
7 B2B Customer Experience Best Practices You Need to Know Read More »
The marketing funnel is the process of turning leads into customers. Users go through several steps from the moment they enter your funnel until the moment they leave it. If you want them to purchase from you before they leave, you have to optimize its different stages and nurture leads towards the next step. One …
Bottom-of-Funnel Marketing: 6 Simple and Effective Tactics to Boost Conversions Read More »
I’m sure this has happened to you. Suppose you want to change your laptop and you have two identical options from different brands. After doing some research, you decide to communicate with them through email in order to ask some relatable questions. One brand responds to your email friendly in no time, but the second …
How to Create a Winning Customer Experience Strategy? Read More »
Although the emphasis on the importance of conversion rate has increased today, many companies still neglect conversion rate optimization. Suppose you want to ensure your business is one step ahead of your competitors. In that case, you must prioritize conversion rate optimization because if you fail to convert your prospects into paying customers, you won’t …
How Much to Spend on Conversion Rate Optimization: Why and How to Set a Budget Read More »
Conversion rate optimization refers to practices that help to increase the number of visitors to your website who complete your desired actions. This is a crucial key performance indicator for every content marketer. Several factors determine your conversion rate optimization, but one that stands out is your content’s quality and overall text appeal. Hence, it’s …
7 Easy Tips for Effective Content Writing to Optimize Conversion Rate Read More »
It is a well-known fact that content is a driving power for any business. Business owners hire professional website developers to create a website. The next step is to hire content creators and marketers. The role of the content creators and marketers is to create an actionable content marketing strategy. Content marketing strategys aim to …
We know the importance of conversion rate optimization and how challenging it can become. It may have happened to you as well to put all your time and effort into increasing your SEO. however, in the end, you only get a couple of customers out of thousands of visitors and have a poor conversion rate. …
Must-Read Books to Master Conversion Rate Optimization Read More »
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