Tracking sales funnel metrics is essential as it enables you to identify the leaks in your funnel. Therefore, you’ll be able to optimize your sales funnel more effectively and improve your marketing strategies to boost conversions. First, however, you need to know which marketing funnel metrics to focus on for the best results. This blog
In brief, user onboarding is a stage early on the user journey map that users will go through. It could be the reason that a user becomes an active customer or abandons the product and uses an alternative. And, as users have many options, they can easily find an alternative. There are lots of apps
One of the best eCommerce metrics that can help you measure your sales and revenue performance is average order value (AOV). Unfortunately, most salesmen and marketing experts just focus on metrics like conversion rate or website traffic. But, in the grand scheme of things, these metrics won’t matter if the customers don’t spend much money.
The checkout process is where the main goal of your eCommerce is achieved: sales. It’s very important and crucial to bring in more traffic and potential buyers to your website. But, if they don’t convert, the traffic you drive to your website won’t matter at all. You are supposed to increase your conversion rate for
Nowadays browsers are more capable and support many new technologies. as well as web apps that enable rich content. Therefore, it is vital to pay attention to website application performance besides your website UX metrics. Single Page Applications (also known as SPAs) and classic server-side rendered web applications are examples of these. Let’s not dive
The Shopify order confirmation page is one of the last steps in the buyer’s journey map before payment. Imagine spending your time in a physical store and deciding to order some product. Then, finally, you decide to leave. The seller gives you a warm smile at the last second and thanks you for your time..
Ecommerce isn’t the new and fascinating phenomenon that it was before. Indeed, everybody is in touch with it in one way or another. And this is the most important reason for having such topics as ECommerce Optimization. In the end, it’s all about sales and that is the separator between a good Ecommerce and a
Before we start talking about below the fold, let’s talk about the origin of this phrase. The folding phrase goes back in time to the first days of paper journalism. Newspapers were – and still are – printed on big sheets and had to be folded once they hit the news-stands. Thus we had above
Wondering what’s compliance gaining in marketing? Remember those times when you received emails from retail stores that tried to convince you to buy? They created a sense of urgency by saying things like, “Hurry! Only two days left for our summer offer” or “Act now and save 20% on any of our products!” Well, that’s
After creating a Shopify store, it’s time to go live with the best possible products and start the work! That’s when you need product research. In a customer-centric marketing strategy, you should consider what products are in demand by the target market. You just can’t afford to invest in something that your market doesn’t want
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