One of the best eCommerce metrics that can help you measure your sales and revenue performance is average order value (AOV). Unfortunately, most salesmen and marketing experts just focus on metrics like conversion rate or website traffic. But, in the grand scheme of things, these metrics won’t matter if the customers don’t spend much money.
The checkout process is where the main goal of your eCommerce is achieved: sales. It’s very important and crucial to bring in more traffic and potential buyers to your website. But, if they don’t convert, the traffic you drive to your website won’t matter at all. You are supposed to increase your conversion rate for
The Shopify order confirmation page is one of the last steps in the buyer’s journey map before payment. Imagine spending your time in a physical store and deciding to order some product. Then, finally, you decide to leave. The seller gives you a warm smile at the last second and thanks you for your time..
Ecommerce isn’t the new and fascinating phenomenon that it was before. Indeed, everybody is in touch with it in one way or another. And this is the most important reason for having such topics as ECommerce Optimization. In the end, it’s all about sales and that is the separator between a good Ecommerce and a
After creating a Shopify store, it’s time to go live with the best possible products and start the work! That’s when you need product research. In a customer-centric marketing strategy, you should consider what products are in demand by the target market. You just can’t afford to invest in something that your market doesn’t want
Sales prospecting is essential if you want to run a successful business. The process helps you identify qualified leads and develop strategies to convert them into paying customers. Prospecting will save you time, money, and resources as you won’t be wasting effort on the wrong sales leads. You ensure every lead you reach out to
Your website serves as your company’s online image and the basis of your digital identity. And if you’re reading this, it means that you’ve just finished an overhaul or updated your product. Whichever the case, a redesign can be a great success, leading to conversion rate improvement — or a complete failure. It may also
Imagine being in a conference room and your CEO asks you about your customer incentives program. If you answer like “quite well” most likely your CEO would ask what does “quite well” exactly means. What is it in terms of profit and that’s when you are in trouble? This is not an unusual phenomenon because
Let’s have a look at our daily decisions. What should I eat today? What should I wear for work? Which perfume should I use? And so on. If we look closer at these questions we understand that we don’t think much about making many of our daily decisions. This is exactly true in the shopping
You should focus on creating customer delight if you want to build a strong, lasting relationship with your customers and maintain business growth. By exceeding your customers’ expectations, make sure they will stay loyal to your business, not leaving you for competitors. These days, customer-centricity is a winning strategy. So, by keeping customer delight in
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