In this usability testing infographic, you’ll find out all you need to know about this testing method. Here’s what you will learn: What is usability testing? Why is usability testing important? The pros and cons of usability testing Steps of the usability testing process Types of usability testing Usability testing helps you evaluate how user-friendly …
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Customer journey management is a tried-and-true method for giving your consumers the seamless experiences they expect. Customers nowadays want their interactions with your company to be similar to customer experience leaders like Google, Amazon, and Netflix. Anything less is likely to cause discontent and churn. Your company should be able to foresee client needs and …
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You must have heard of consumer psychology so many times. However, have you ever wondered what it means exactly and how you can use it? Psychology is everywhere. We see how it affects all aspects of our lives. Psychology can reveal the reasons behind everything we do. So, how does psychology analyze our purchases? Why …
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Wondering how to detect UX problems you are facing? Wondering why most viewers do not convert to leads? Online behavioral tracking uses new technologies, such as session replay, to help you find out everything! Old marketing strategies are either hit or miss. You could be doing everything correctly and still fail to convert or even …
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Every company wants to convert visitors into leads and ultimately, sales, and that’s what conversion rate optimization is all about. You may want to attract new attendants to sign up for a newsletter (micro conversion), or you may like to focus on converting more visitors into buyers (macro conversion.) So, understanding how effectively visitors are …
You’re so lucky if your company has an experimental culture that believes in change. With each experiment, your optimization efforts allow you to explore new boundaries, which can help you nail your conversion rate optimization game. However, you need some preparation before every change, and CRO testing is no exception. CRO cannot be defined in …
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Clients that fully engage with your business spend more and stay longer; this can’t be ignored at all. As a result, customer marketing will become increasingly crucial in how B2B organizations conduct business in the future. Customer marketing is any marketing activity targeted at existing customers to increase customer retention, loyalty, advocacy, growth, and community …
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We are moving toward 2022 and hopefully, the end of the pandemic. Since then, a lot has changed. For example, the way we work and shop has shifted to home offices and picking our groceries online. Indeed, they may never become what they used to be. Digital marketing has changed a lot too, but some …
Top 10 Conversion Rate Optimization Trends to Watch in 2022 Read More »
Customer attrition is an important damaging thing that can happen to a SaaS company’s health. Although some attrition is unavoidable, reducing it will surely make the difference between a growing business and a dying one. In the opposite of attrition, we have customer retention. Strong customer retention necessitates understanding how and why many customers are …
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It’s not an easy task to complete a plan from concept to completion. As a product manager, you should use product management tools to assist you in completing all of the tasks required to bring a product to market. Such as, setting strategies, designing and sharing plans, prototyping, assisting with customer onboarding, analyzing user behavior, …
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