Cyrus Nambakhsh

Cyrus is a serial entrepreneur, product-led-growth expert, a product visionary who launched 7 startups. He has built scalable platforms to help businesses and entrepreneurs. Visit my profile here: https://brandid.app/cyrus ==> Contact: [email protected]

What Is User Behavior Analytics (UBA/UEBA)? [How It Works]

User behavior analytics helps you gather insights into what’s going on on your website. Without user behavior analytics, you’re going to miss out on great opportunities to increase sales, reduce churn rate, and identify cybersecurity threats. Behavior analytics help you capture visitors’ and your own employees’ actions on your website. Only Measuring your time on …

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user behavior analytics UBA/UEBA

CRO and UX: Does Improving User Experience Lead to More Conversions?

Even if you’re new to online business, you must have heard these two terms: user experience (UX) and conversion rate optimization (CRO). And if you are a little bit more familiar with these terms, you might wonder how these two can be the main focus of an article simultaneously? Well, UX and CRO are way …

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CRO and UX

8 Steps to Prepare Yourself for a Business Meeting

A meeting begins before the actual meeting.  The statement basically means–the preparation for the meeting begins long before the actual meeting. From deciding the venue, dates, and timings to coming up with the meeting agenda and who to invite, a lot goes behind conducting a meeting. Well, the preparation also largely depends on who it …

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prepare for a business meeting

Moderated vs. Unmoderated Usability Testing: Which One to Use?

Usability testing is one of the most important parts of making an exceptional experience for your users. There are lots of usability testing methods and each one of them has its unique properties. However, we can put them into two main categories, moderated and unmoderated usability testing. These two are the types of usability testing …

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moderated vs. unmoderated usability testing

Usability Issues: 10 Effective Ways to Identify Them

You might be thinking “isn’t usability testing the only way to identify usability problems?” I gotta say no. There are other useful methods that can help you uncover usability issues. Identifying and fixing issues concerning website usability will lead to a smooth user experience and, eventually, happy customers. In this article, we’re going to review …

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effective ways to identify usability issues

20 Key Usability Issues you Need to Know

As a web developer, a big part of your job is to create a smooth user experience. Understanding customers’ wants and needs and their thinking pattern is what you need for this purpose.  Knowing common usability issues will help you throughout the process because you might think your website is perfect, but you’re actually very …

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key usability issues

Usability Testing Scenarios: Practical Tips + Mistakes to Avoid

If you’re new to this field and haven’t heard it like a thousand times, I shall inform you that usability testing is one of the most important steps of developing a product, and it cannot be skipped. Performing usability testing is a vast topic on its own, but here we’re going to discuss usability testing …

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usability testing scenarios

Formative vs. Summative Usability Testing: What’s the Difference?

Almost all of us have heard of usability testing at least once. We know that no matter what we’re designing, be it a website, software, or an app, to evaluate its usability, we need to conduct usability testing. However, not many people know that there are two kinds of usability testing: formative and summative usability …

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formative vs summative usability testing