Marketing Analytics

Funnel Drop 101: What Is It + 5 Best Ways to Fix It in 2023

Funnel drop is a common problem that many businesses face when it comes to converting website visitors into paying customers. It refers to the point in the customer journey where visitors abandon the buying process.  There are many platforms that can help business owners to keep track of their funnels and monitor their progress and …

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Funnel Drop 101: What Is It + 5 Best Ways to Fix It in 2023

Top 10 Customer Retention Metrics: Measuring Your Success in Keeping Customers Happy

Customer retention metrics are essential to every business that seeks to thrive and grow in today’s competitive landscape. These metrics provide valuable insights into how well a business is keeping its customers happy, satisfied, and engaged.  By using website analytic tools and measuring customer retention metrics, businesses can better understand the needs of their customers …

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Top 10 Customer Retention Metrics: Measuring Your Success in Keeping Customers Happy

The 7 Best Free Marketing Analytics Tools to Grow Your Business in 2023

Without gathering data, you can’t call yourself a successful marketer or even a marketer at all. Data and marketing are two inseparable elements. Data-driven decisions make your business grow. Therefore, marketing analytics tools can be life saviors. They give you insight into designing your next campaign, solving customers’ problems, and optimizing your marketing efforts overall. …

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Best free marketing analytics tools

Data Collection Methods: Tools, Tactics, and Types + Examples

The importance of having and gaining knowledge is no secret; knowledge is everything, and data is knowledge in a digitized form. Data has become an extremely important factor since the age of technology. You need it to gain insights about a specific topic and to perform research. Data is an inseparable component of our world …

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data collection method