Top 6 Hotjar Alternatives to Track User Behavior

Hotjar alternatives

In the past few years, the importance of using website analytics and user tracking tools has been acknowledged by most web developers and marketers more than ever. Without understanding what users do on your website and analyzing their behavior, there is a low chance of success and staying ahead of your competitors.

One of the well-known tools in this field is Hotjar. Like any other product, Hotjar is not perfect and has some shortcomings in various fields. That’s why so many other developers have stepped forward and created similar tools with better performance that can be used as Hotjar alternatives. 

Note: Want me to use my BLACK MAGIC and reveal a fact about you? You’re here because you’re looking for Hotjar alternatives! Well, then before getting into the article, I shall inform you that WatchThemLive is a behavior analytics tool that provides all the features you need to increase conversions and understand your users. Oh, and it’s way more user-friendly and easier to use than Hotjar. So, make sure to SIGN UP. It’s FREE!

Why You Need Hotjar Alternatives

Some consider Hotjar as one of the most popular user behavior tools. Still, some marketers prefer Hotjar alternatives for a variety of reasons, including the need for more detailed and thorough data analysis, ease of use, flexibility, and so on.

Hotjar Limitations

Although still many people know Hotjar as one of the great behavior analytics tools, some limitations haven’t been fixed yet:

  • Short 14-day trial
  • Less user-friendly and welcoming for teammates with different skill sets
  • 2-day wait to get your answer on customer support

But the most important thing is that Hotjar is not suitable for small businesses based on its business model. Hotjar isn’t doing much to fix it and it’s not to small businesses’ advantage.    

6 Best Hotjar Alternatives

In this list, we introduce six Hotjar alternatives that can serve your needs better for a lower price.

#1 WatchThemLive

WatchThemLive as one of the best Hotjar alternatives

Remember Hotjar limitations? WatchThemLive is a user-friendly behavior analytics tool and one of the better alternatives to Hotjar. It is an excellent tool for effectively analyzing user behavior on your website. The customer support also responds as quickly as possible to deliver excellent customer service. Compared to Hotjar’s short 14-day trial, WatchThemLive allows you to choose a free plan to better help them with their purchase decision. 

It provides analytics, heatmaps, session recording, user tracking, and other services. What these features do is give you extensive data on how your visitors interact with your website.

Let’s take a look at each of these aspects and see what kind of information they will provide.

Session Recording

WatchThemLive’s free plan allows you to record up to 1,000 session recordings each month, and the team gold version gives you access to up to 60,000 session recordings per month. The option to filter recorded sessions by your visitors’ countries, browsers, devices (desktop, tablet, or mobile), screen resolution, and other criteria is another feature that makes this tool even more interesting.


Heatmaps will assist you in figuring out if your design is appealing to your audience and how well they interact with it. If you analyze these insights correctly and use the data, you will be able to improve your website’s usability, as well as the CTR and conversion rate. Heatmaps are available for desktop, mobile, and tablet, and WatchThemLive lets you create three heatmaps for free. If heatmaps are what you’re looking for, I suggest you read our article on the best heatmap tools.

WatchThemLive heatmaps


The statistics provided by WatchThemLive give lots of helpful information about your website and visitors, including:

  • A list of all of your pages, ordered by the number of visits they’ve received
  • A list of domains that have sent visitors to your site, sorted by the number of visits from each one
  • The percentage of visitors from each country who visited your website
  • Data about your users’ browsers, devices (desktop, tablet, or mobile), screen resolution, OS, and browser language
WatchThemLive dashboard analytics

Goal Tracking

A Goal is something you’d like to track but your statistics aren’t set up for it. It might be anything from a single button click to downloads and particular page views (such as a thank-you page after a purchase), among other things. With WatchThemLive’s free plan, you can create only pageview goals, but premium plans also include custom event goals.

Set conversion targets, track your marketing success, and see how many visitors complete the required action using this tool.

WatchThemLive’s features:

  • Analytics
  • Heatmaps
  • Session replays
  • Conversion & Goal tracking
  • User tracking
  • Page optimization

WatchThemLive’s plans and pricing:

  • Free plan: ✅
  • Individual Silver: $29/month
  • Individual Gold: $49/month
  • Team Silver: $69/month
  • Team Gold: $ 99/month

WatchThemLive reduces the guesswork of user journey optimization by providing a transparent way to understand the behavior of users on a web application. Enable it and get actionable insights right away.

SIGN UP for FREE right now!

watchthemlive banner

#2 Plerdy

Plerdy is a multipurpose SaaS Hotjar alternative. It does a great job of helping you identify user pain points and deliver a better experience to users.

Plerdy homepage

This tool is designed to assist professional internet marketers in detecting any issues that might be slowing down the conversion process or reducing the conversion rate.

Plerdy can provide website owners with precise information on what users do on their site.

Plerdy’s Net Promoter Score (NPS) embeds a survey form on your website that appears at specific times. It creates an NPS score after receiving replies. This feature may assist you in improving various elements of your website.

Plerdy’s features:

Plerdy’s plans and pricing:

  • Free plan: ✅
  • Start: $23/month
  • Business: $47/month
  • Premium: $79/month

#3 Crazy Egg

Crazy Egg is one of Hotjar competitors. It allows you to filter clicks and view how up to 22 distinct groups interact with a page to better understand visitor behavior on your website and discover where your users are visiting. Using Crazy Egg, you can analyze the funnel and understand what is happening.

crazy egg homepage

With A/B testing, Crazy Egg provides the most versatility. The A/B testing on this tool may be used alone or in conjunction with other A/B testing tools like Google Optimize, Optimizely, and others.

Crazy Egg’s features:

  • Snapshots
  • Session Replays
  • A/B Testing

Crazy egg’s plans and pricing:

  • Free plan: ❌
  • Basic: $29/month
  • Standard: $49/month
  • Plus: $99/month
  • Pro: $249/month

*All of Crazy Egg’s plans are billed annually

#4 Freshmarketer

Freshmarketer homepage

Freshmarketer is the next tool on our list of Hotjar alternatives. It’s a conversion rate optimization (CRO) tool that allows you to run A/B testing and measure the success of the changes you make on your website. This testing tool is a Freshworks product.

Freshmarketer isn’t the most complex testing tool on the market, but we could say it’s user-friendly.

Freshmarketer also has some basic customization options and tools that can come in handy in capturing consumer feedback via polls and triggered messages.

Freshmarketer’s features:

  • Heatmaps
  • CRO
  • Customer Segmentation
  • Event Tracking
  • Email reports

Freshmarketer’s plans and pricing:

  • Free plan: ✅
  • Growth: $19/month
  • Pro: $149/month
  • Enterprise: $299/month

#5 UserTesting

UserTesting is one of Hotjar alternatives that focuses on human insight, and it’s one of the first software solutions that primarily revolves around user recordings.

usertesting homepage

UserTesting, unlike other tools, allows you to ask actual people to test your website or app. Simply give them a task to accomplish and ask specific questions about the experience. You can use this tool to gain immediate feedback and first-hand insight into how your target audience responds to your product in real-time.

UserTesting allows you to better wrap your head around their behaviors and challenges by gathering customers’ responses and observations. By doing so, you can incorporate client feedback into each choice you make. UserTesting essentially allows you to see your design through the eyes of the users.

UserTesting’s features:

  • Human Insight Platform
  • Mobile App Testing

UserTesting’s plans and pricing:

  • Free plan: ❌
  • Essential
  • Advanced
  • Ultimate

*Pricing for this product isn’t provided by the developer.

#6 Hockeystack

Another alternative to Hotjar is Hockeystack. It’s a tool that’s been designed to boost landing page conversions while providing a quick method to track website visits.

Hockeystack homepage

It helps you to determine which visitors are most likely to fulfill your objectives, filter visitors depending on your aims, and uncover and solve pain points.

Hockeystack makes it simple to trace a user’s journey by eliminating the need to write event tags. It records scrolls and clicks to construct a user journey.

Hockeystack stresses the importance of automation above programming. You can figure out who will convert better with only a few clicks.

Hockeystack’s features:

  • Conversion Tracking
  • Visitor Segmentation
  • User Interaction Tracking

Hoceystack’s plans and pricing:

  • Free plan: ✅
  • Boost: $249/domain/month
  • Dominate: custom pricing

*All of HockeyStack’s plans are billed annually


In 2022, user tracking tools are as important as web analytics tools such as Google Analytics were back in the mid-2010s. You shouldn’t overlook the importance of understanding how your users interact with your product. Hotjar is one of the old hands in this field, but, of course, not free of flaws. This article went through six Hotjar alternatives and discussed each of them, their features, and their prices. 
WatchThemLive has always been our first suggestion to those who are looking for a Hotjar alternative that is easy-to-use, user-friendly, comprehensive, and cost-effective. Make sure to SIGN UP and start with your FREE plan.

Academically, Nima has studied English literature, and currently, he works as the marketing and business development executive at WatchThemLive. He writes mostly about e-commerce, web design, digital marketing, and UX/UI. He also is a big music lover and spends most of his free time studying and making music.
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