Audience segmentation: The Complete Guide

Audience Segmentation

Reaching your target audience is difficult in today’s marketing world. Although segmenting your audience is crucial to any marketing strategy, it’s often overlooked or done poorly. Audience segmentation divides your target audience into smaller and more manageable groups. It allows you to understand your customers better in order to create more targeted Ad campaigns.

If you don’t know how to get started with audience segmentation, you’re in luck. This complete guide will cover everything you need to know, from the basics of market segmentation to the different methods you can use to identify your target audience.

Note: Now, I want to introduce one of the top behavior analytics tools that can assist you in analyzing customer behavior across channels to help you understand how to segment your target audience. Stay with us to understand how WatchThemLive can help you. 

How Do You Define Audience Segmentation?

As digital marketing continues to evolve, businesses reach and engage their target audiences differently. You can use audience segmentation to identify and target specific groups of customers who are most likely to buy your products or services. 

As the internet increasingly becomes a more integral part of our lives, customer behaviors are changing fast. So you need a behavior analytics tool to deeply understand and monitor their behaviors. 

Besides segmentation in GA, WatchThemLive can help marketers segment their audiences based on their online behaviors and interactions. But how exactly can it help you? Let’s take a closer look.

This behavior analytics tool helps you understand what people are doing on your website. It tracks their every move, from what pages they visit to how long they spend on each one. So you can collect these behavioral data and analyze them to segment your audience based on their interests and needs. 

WatchThemLive’s session replay is a powerful tool that can help you record and replay user sessions to identify key areas of interest and pain points for each audience segmentation to better meet their expectations. Session replay is an essential tool for any business that wants to optimize its audience segmentation strategy. 

WatchThemLive Session recording

The best part of using WatchThemLive’s session replay is the fact that you can add filters to segment recorded sessions based on names, emails, pages, etc. Moreover, their pricing package is very affordable and you can use their limited free plan to make a better decision.

WatchThemLive’s plans and pricing:

  • Free plan: 1,000 session video recordings monthly
  • Individual Silver: $29/ 10,000 session video recordings monthly
  • Team Silver: $49/ 20,000 session video recordings monthly
  • Individual Gold: $69/ 30,000 session video recordings monthly
  • Team Gold: $99/ 60,000 session video recordings monthly

If you’re not using WatchThemLive’s session replay, you’re missing out on a valuable opportunity to get better results. So what are you waiting for? Start using WatchThemLive today, and sign up to see the difference it makes in your audience segmentation efforts!

What Are the 4 Types of Segmentation?

First, you need to understand the different types of segmentation to target desired audience appropriately. Here are the four types of audience segmentation in digital marketing:

Marketing audience segmentation

1. Geographic Segmentation

Geographic segmentation helps you divide a market into distinct geographic units, such as regions, countries, states, or cities. This type of audience segmentation allows you to tailor your marketing to each customer based on their specific needs and preferences of each geographic area. 

For example, a company selling winter coats would likely target people living in colder climates. Geographic segmentation helps you:

  • Focus your marketing efforts on specific areas that are most likely to generate sales. 
  • Save money by reducing advertising expenditures in areas with little or no demand for your products or services. 
  • Better allocate your resources by directing more attention and investment towards areas that offer the greatest growth potential.

2. Demographic Segmentation

Demographic segmentation can assist you in dividing your audience based on their shared characteristics and behaviors on different channels. The most common demographic variables used in segmentation are age, gender, and nationality.

For example, a company that sells baby clothes would likely use demographic segmentation to target parents of young children. Demographic segmentation helps you save money by targeting specific groups that are more likely to convert into customers.

3. Psychographic Segmentation

Psychographic segmentation refers to dividing an audience into groups based on psychological factors, including personality, values, attitudes, interests, and lifestyles. 

Psychographics segmentation allows you to target specific audiences with marketing messages that are more likely to resonate with them. This type of segmentation can be beneficial for businesses that offer products or services that cater to a certain lifestyle or personality type.

4. Behavioral Segmentation

Behavioral segmentation is a form of audience segmentation that focus on people’s behavior when making purchase decisions and help you analyze behavioral analytics and understand why they change their minds. For example, some of your customers may be more price-sensitive than others, while others may be more likely to respond to promotions or discounts. By understanding these different behaviors, you can tailor their marketing messages to appeal to each type of customer.

What Is the Benefit of Audience Segmentation?

Segmentation of the audience has many benefits, including improved customer satisfaction, increased sales, and better targeting of marketing efforts. The most important benefit, however, is that it allows you to understand their customers better.

Through audience segmentation, you can obtain valuable insights into customer behavior, preferences, and pain points and use this information to improve the overall customer experience.


In conclusion, audience segmentation can be used to improve the effectiveness of your marketing. By understanding your audience and tailoring your message to them, you can increase your response rate and ROI. Remember to count on WatchThemLive to get the best results. Don’t miss the boat and sign up!

Azadeh is a content writer at WatchThemLive. She has a passion for writing and graphic design. Contact: [email protected]
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