8 Reasons To Use Form Templates For Your Business

reasons to use form templates for your business

Whatever industry you’re in, being able to contact and receive feedback from your customers is essential. After all, you can’t give them what they need if you don’t know what that is.

Form templates enable you to do that by providing clean, user-friendly forms for your customers to get in contact with you, register for your site, and more. They also offer various integrations that can be used to track when users begin and stop interacting with your forms. 

Leads that interact with your forms are important when it comes to growing your business. Form abandonment is a major cause of losing revenue. Creating great forms can boost your online lead generation and conversion rates massively.

8 Reasons to Use Form Templates for Your Business

Form templates are a handy tool in the arsenal of any business that wants to see itself grow and improve. In today’s highly competitive and always evolving digital world, your business could easily fail to grow. 

1. Easy to Make

Nowadays form templates are impressively easy and fast to create. With no need for advanced coding or HTML skills, services like 123 Form Builder are capable of doing just that.


Forms that are user-friendly, secure, data-oriented, and capable of various software integration can be created at the convenience of a click or two.

Given their ability to grow your business and cultivate quality leads, using form templates are a sure-fire route to success.

Also, to create even more effective forms, you can use form analysis. This way, you will understand how users interact with your forms and figure out if they’re having a hard time filling them out. 

To understand visitors’ interactions with your forms, you need to use behavior analytics software like WatchThemLive. This software offers comprehensive session replays which help you see the whole customer journey. For example, you can see when a user stops interacting with your form and why they became frustrated and decided to leave. You can use session replays for any other marketing aspect of your business as well. Watch this video to see for yourself:

Sign up for FREE and start optimizing your forms now!

2. Convenient to Use

Any piece of online software or tool is only as good as they are convenient to use. As such, form templates are especially easy to use.

Choosing from a range of options, types, and formats, depending on just what type of form you need can all be done by a click, drag, and drop, or scroll. Software and online tools aren’t just meant to be convenient for your customers, they should also be simple and easy for you and your team to use.

If it’s not and takes hours to set up, what’s the point?

3. Thorough Means of Gaining Accurate Data

Form templates can make collecting data from your customers far more efficient, accurate, and cost-effective. It also enables you to receive real-life feedback that you can use as a metric to see where you have problems and what issues need addressing. 

Forms are often universally effective regardless of what device they’re accessed on. 

This means that whether you’re looking at or filing in these forms from your mobile device, PC, or tablet, you’re offered equal quality across the board. This is vital when you consider that, over 90% of the global internet population uses a mobile device to go online.

The more in-depth data and feedback you can get, the better your business, brand, or product can become.

4. Allows You to Build a Mailing List

Mailing lists are essential in modern-day digital marketing. This is because email is still an incredibly effective and cheap way to reach and communicate with your audience. 

This is because every time anyone fills in contact or sign-up forms, it’s an opportunity to collect their information and build your mailing list. From there you can regularly reach out to your audience with whatever offer, promotion, or information you think they’d be interested in.

Email still carries a lot of weight when it comes to today’s consumers. Personal, private, targeted and checked multiple times a day there’s still no disputing the weight of being able to directly access and talk to your prospects. 

Form templates acknowledge this and so a major component of them is directed at being able to collect this information in a way that’s non-invasive and user friendly.

5. Creates Quality Leads

Forms are a great way to attract quality leads. 

By putting the ball in the hands of potential leads, you ensure that the ones that reach out or complete these forms already have an interest in what you have to offer.

Forms are the perfect way to ensure you don’t wind up chasing down leads that lead to nothing. Quality form templates can lead to quality leads which can then become fantastic business opportunities and valuable customers in the future.

When you create these forms, here are a couple of helpful points to note:

  • A/B test for length. While the golden rule is that short forms are completed more often, longer forms tend to produce higher-quality leads. Performing A/B testing can help you figure out just what’s best for your business.
  • Ask only what you need. Since shorter forms typically perform better when it comes to conversions, the less invasive or inconvenient your form is to fill in, the better it will do.
  • Drop-downs work. The less a person feels they have to make an effort to fill in your forms, the less likely they are to complete them. Keep it simple.
  • Repeat, repeat and repeat again. While you don’t want to annoy anyone, if your forms are difficult to find, your odds of having them filled in are drastically reduced.

When it comes to marketing, quality leads are just about everything. So having forms that help with growing your customer base and improving your conversion rates can go a long way.

6. Allows for Web Tracking

Website tracking is massively important when it comes to figuring out where and why leads don’t follow through on your forms. 

Generally speaking, as soon as you have someone clicking on, or filling in a form on your site, it means they are interested in what you have to offer and you have a potential lead. Despite this, studies have shown that as many as 2 in 3 potential leads abandon form submissions.

Usually, there are a couple of reasons for this:

  • Too many or too few form fields
  • Confusing copy or fields 
  • Too many personal questions
  • Pop-ups or irritating offers

Solving these issues may be as simple as a tweak here or there, using more engaging copy, or using fewer fields but you’ll only know if you incorporate web tracking software.

7. Improve Customer Service 

According to Lee Resources International, for every negative review, there are 26 other customers who feel the same thing, but don’t voice it.

If you’ve got a business or brand that relies on customers, you’ll know how alarming that statistic can be. Feedback forms allow you to gauge and respond to what your customers think and feel directly. Only by knowing that, can you truly improve your brand.

Having an effective customer service program can be the difference between progress and stagnation, especially in today’s extremely competitive digital world. 

In that world, up to 89% of customers move to competitors after experiencing bad customer service.

8. Integration

Software that integrates is capable of saving you and your business massive amounts of time and effort. Form templates are no exception and in fact, are highly integration-oriented.

It does this by making use of automation. 

Since the last thing you want to do is manually track, monitor, and follow up with every ounce of feedback your forms provide, integrating software that enables you to do that goes a long way. You should be able to create seamless integrations that enable frictionless transfers and displays of relevant information.

With platforms like Zapier able to connect and integrate with 123 Form Builder able to provide 35 advanced integrations and over 4000 different tools, integration has very little downside.


Marketing buzzwords aside, integration is important because they help you get the most out of your team and customers, simultaneously.


Form templates can do way more for your business than just offering a way for users to fill in the information.

Easy to make, use, and incredibly useful from every point of view, there’s really no reason to not involve them when you’re growing your business online. Integrating them allows you to improve your customer service, create quality leads as well as build a mailing list.

This means you can get the most not just from your customers, but from your website and team as well. Getting the best from these three allows you to really develop and grow as a brand and maximize your productivity.

And in the case of form templates, there’s no better reason to use them because ultimately, they’re good for business.

Cyrus Nambakhsh
Cyrus Nambakhsh
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