Analytics

Website Analytics” (also known as “Web Analytics“) is not just a process for measuring site traffic but can be used as a tool for business and market research to improve website effectiveness. Here you’ll find the most important topics about Web Analytics gathered by the WatchThemLive team.

Best Session Replay Tools and Software for Businesses on a Budget

As a business owner, generating more and more revenue should be your top priority. Session replay tools are here to help you achieve it. We know for a fact that website visitor tracking is the most efficient marketing technique known in today’s world. Session replay is one of the critical components of website visitor tracking. …

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10 Superior UX Analytics Tools Experts Use to Create the Best User Experience

Are you considering UX analytics tools to optimize your user experience? In today’s competitive and changing marketing world, where every business owner tries to put themselves in their customer’s shoes to provide an exceptional customer experience, it’s hard to win a head-to-head competition without reliable behavior data.  As you know, customers’ feedback is a crucial …

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Superior UX analytics tools

Top 12 Essential Customer Success Metrics You Need to Measure

Have you ever wondered what customer success metrics are and why they’re so important?! Well, all companies today realize the importance of customer experience and try their best to keep ahead of the competition. Despite the changing world of marketing and increased customer demands, it’s important to know how to deal with unhappy customers and …

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Essential customer success metrics

Data Collection Methods: Tools, Tactics, and Types + Examples

The importance of having and gaining knowledge is no secret; knowledge is everything, and data is knowledge in a digitized form. Data has become an extremely important factor since the age of technology. You need it to gain insights about a specific topic and to perform research. Data is an inseparable component of our world …

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data collection method

What Is a Metric in Google Analytics: All You Need to Know

Any Google Analytics report is made of metrics and dimensions. A metric is a quantifiable measure used to track and assess the status of a process, goal, or activity, while a dimension is the attribute of visitors to your website. To assess your website’s performance on the marketing goals, the most reliable way is to …

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what is a metric in google analytics

Audience segmentation: The Complete Guide

Reaching your target audience is difficult in today’s marketing world. Although segmenting your audience is crucial to any marketing strategy, it’s often overlooked or done poorly. Audience segmentation divides your target audience into smaller and more manageable groups. It allows you to understand your customers better in order to create more targeted Ad campaigns. If …

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Audience Segmentation

Top 6 Behavior Analytics Tools To Fully Understand Your Users

In today’s highly competitive marketplace, using behavior analytics tools has been acknowledged by most developers and web marketers. Behavior analytics tools are becoming increasingly popular as a way to understand users. The most important goal for entrepreneurs is to understand users’ behaviors, needs, and motives and increase their business success rate. This is why developers …

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Google Analytics Segments: The Only Guide You Need

Imagine you want to figure out what percentage of your users converted or completed at least one of your goal conversions to understand your website’s performance, how can you access this information? In this case, Google Analytics segments can help you filter data to focus on specific kinds of users to analyze and compare different …

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google analytics segments

Google Analytics Landing Pages: The Only Guide You Need

Google Analytics, as the name implies, is an analytical tool that can give you an in-depth look at your website performance. Google Analytics is a helpful tool for getting a holistic view of your website, seeing people’s interactions with your pages and their most and least favorite pages. It also gained popularity due to its …

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Google Analytics Landing Pages

What Is Quantitative Data? How to Collect It + Examples

Data professionals work with two types of data: Quantitative and Qualitative. Quantitative data refers to measurable data, and we use numbers, while qualitative data refers to descriptive data, and instead of numbers, we use words. In this article, we are going to talk about quantitative data in detail and discuss the different types of quantitative …

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quantitative data