Imagine being in a conference room and your CEO asks you about your customer incentives program. If you answer like “quite well” most likely your CEO would ask what does “quite well” exactly means. What is it in terms of profit and that’s when you are in trouble? This is not an unusual phenomenon because …
Let’s have a look at our daily decisions. What should I eat today? What should I wear for work? Which perfume should I use? And so on. If we look closer at these questions we understand that we don’t think much about making many of our daily decisions. This is exactly true in the shopping …
Shopper Habits: How to Identify and Use them for the Best Read More »
You should focus on creating customer delight if you want to build a strong, lasting relationship with your customers and maintain business growth. By exceeding your customers’ expectations, make sure they will stay loyal to your business, not leaving you for competitors. These days, customer-centricity is a winning strategy. So, by keeping customer delight in …
Customer Delight: 10 Great Tips for Product Teams Read More »
Have you ever asked yourself why all of your efforts aren’t paying off as they should? Efforts to make the most out of your leads and their conversions process. Maybe it’s time to redirect your attention to the right customers by knowing them better or as it is known customer profiling. If the leads that …
Let us start with the fact that the birth of the internet changed so many things and businesses. One of them is the way of sales and marketing work. We didn’t need the word inbound sales at all, salesmen would go door by door to sell their product and the customer didn’t have that much …
Did you ever have this feeling that you are important or somebody cares about you? If yes, you know how wonderful that is. This is exactly the reason why you should seriously consider tracking post purchase behavior of your customers. This process will give them the feeling of being important and make them loyal to …
Psychology and mind games, these are the two factors that can simply summarize product positioning. Let’s open with an example; what will come to your mind when you are asked what do you want to eat for dinner? Or where do you go to find some product on the internet? The first name that comes …
Even the most talented person needs to read other people’s experiences that have been written in the best marketing books that exist. People have been in your situation before, and at least one of them has come up with a better solution than you can find. Many of the world’s finest marketers have written about …
Best Marketing Books That Every Marketer Should Read Read More »
Persona mapping is a critical step for businesses that apply a customer-centric approach. The process of mapping buyer personas enables businesses to more effectively identify their customers to elevate their marketing efforts. Understanding who your customers are allows you to create a marketing message that resonates with your audience. In this blog post, we’ll help …
Persona Mapping in 2022: What Is It and Why It’s Vital Read More »
Your existing customer base is undeniably a goldmine full of opportunities to grow your business. Unfortunately, sometimes businesses overlook these precious customers, focusing resources on converting new customers. You have already convinced your existing customers to buy from you once, so why not try to win their loyalty, keeping them coming back again and again. …
Existing Customer: The Precious Treasure in Your Hands Read More »
Resources
Company
