Best Marketing Books That Every Marketer Should Read

Best Marketing Books That Every Marketer Should Read

Even the most talented person needs to read other people’s experiences that have been written in the best marketing books that exist.

People have been in your situation before, and at least one of them has come up with a better solution than you can find. Many of the world’s finest marketers have written about their experiences, which is very helpful. You may (and should) learn from their mistakes and get an advantage over your competitors.

For entrepreneurs, marketers, and anyone else running a business or marketing a brand, we’ve prepared a list of the best marketing books of all time. 

With this list, learn how to think differently, how your customers think, grasp the goal of your business, decide how to sell to your customers, and crush your marketing plan in 2021 from some of the top marketers and business executives.

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Top 10 Best Books on Marketing

Here are the best marketing books that you need to add to your reading list:

1. Icarus Deception by Seth Godin

The Icarus Deception best marketing books

Icarus is one of the most famous greek mythology out there. It’s all about not being too reckless or too frightened, knowing the middle is the key but the middle will rise in time. Icarus’s father built him wings of wax, so he warned him not to fly too close to the sun neither fly too low near the saltwater because both of them would destroy the wings but we all know the ending, Icarus flew too close to the sun and fell to his death. 

Seth Godin in his book emphasizes this aspect that in today’s marketing business the safe road has risen way up than before and it’s the best time to fly higher and think outside of the box and this makes this book one of the best marketing books.

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2. Hooked: How to Build Habit-Forming Products by Nir Eyal

hooked best marketing book

People using your product are cool, but people habitually using your product are cooler. There’s a pattern to which products and services catch attention and become essential for consumers and which, and Hooked answers how to to do just that. Nir Eyal’s book, culled from years of behavioral design research, is a must-read and one of the best marketing books for entrepreneurs looking to create and market products that consumers keep coming back to. 

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3. The Psychology influence of Persuasion by Robert B. Cialdini

best marketing books-influence

Influence is a classical book That explains the psychology of why people say “yes”, and how to apply these understandings. 

You will learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all occupations, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

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4. Contagious, Why Things Catch On by Jonah Berger

best marketing books - contagious

In this book, Jonah Berger explains why some of the information that exists goes viral and some of them doesn’t. This makes this book very identical and one of the best marketing books that’s a must-read for any marketer that wants to stand out and be recognized.

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5. Win: The Key Principles to Take Your Business from Ordinary to Extraordinary by Frank Luntz


Frank Luntz has been a messaging expert in political insider circles for decades — helping his clients shift their discussions with language. Those on his side love him and those who oppose him hate him for how effective he is. Luntz takes what he’s learned inside the Washington, D.C. Beltway and applies it to business in a way that marketers seeking to communicate more effectively to their customers will appreciate

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6. Top of Mind by John Hall

top of mind

When somebody says the word ‘search’ the first thing that comes to our mind is Google. Just like that, When it comes to marketing and sales, the most important thing is that your name come to customers mind first, this makes your chance for winning so much higher. In this book, John Hall explains the strategies and routes that you or your brand must take to become one of the top businesses in the pyramid. 

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7. The Undoing Project by Michael Lewis
the undoing project

Michael Lewis’s acclaimed book turns academically dense psychology about judgments and decision-making into a gripping page-turner. Understanding the human psyche is critical for edging out marketing competition and The Undoing Project will help marketers do that in a book whose intellectual rigor matches its entertainment value and makes it one of the best marketing books in the store.

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8. Misbehaving: The Making of Behavioral Economics by Richard Thaler


The best marketers do a good job of understanding how consumers think. The top best marketing books do this too, and Misbehaving is one of them. Legendary behavioral economist Richard Thaler walks readers through how consumers behave irrationally. We don’t make the best decisions for ourselves and are consistent in making errors. It’s useful for marketers to understand those patterns and use them for their benefit. 

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9. Shoe Dog by Phil Knight

shoe dog

Phil Knight is one-half of the team behind one of the best-marketed brands of all time: Nike. Knight’s memoir is loaded with lessons and insights on how to not just articulate a coherent brand vision, but also live it. Understanding the mechanics and theory of marketing is important, but Knight’s book is able to provide a case study that teaches how to implement these tactics extremely well in today’s market.

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10. Outside Insight by Jørn Lyseggen

outside insight

Big data is still all the rage, and it’s not just a buzzword. Jørn Lyseggen has used it to push his media and business intelligence company, Meltwater, ahead of the competition. It can be easy to drown in the vast swaths of data available now, but Lygseggen’s book -that’s one of the best marketing books- is useful for marketers looking for insight on how to use data to their advantage because knowing how to use data is the key element of success in the market.

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We tried to name some of the best marketing books that can boost your business and help you understand the deeper areas of your business. There are a lot of marketing and sales books and there are more coming out all the time, but with this list, we’ll help make sure that your time is well spent on the best of the best.

Cyrus Nambakhsh
Cyrus Nambakhsh
Cyrus is a serial entrepreneur, product-led-growth expert, a product visionary who launched 7 startups. He has built scalable platforms to help businesses and entrepreneurs. Visit my profile here: ==> For Guest Posts and Links Contact: [email protected]
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