One of the best eCommerce metrics that can help you measure your sales and revenue performance is average order value (AOV). Unfortunately, most salesmen and marketing experts just focus on metrics like conversion rate or website traffic. But, in the grand scheme of things, these metrics won’t matter if the customers don’t spend much money. …
Average Order Value (AOV): What Is It and 5 Ways to Improve It Read More »
The checkout process is where the main goal of your eCommerce is achieved: sales. It’s very important and crucial to bring in more traffic and potential buyers to your website. But, if they don’t convert, the traffic you drive to your website won’t matter at all. You are supposed to increase your conversion rate for …
Nowadays browsers are more capable and support many new technologies. as well as web apps that enable rich content. Therefore, it is vital to pay attention to website application performance besides your website UX metrics. Single Page Applications (also known as SPAs) and classic server-side rendered web applications are examples of these. Let’s not dive …
Top 7 Tips for Optimizing Website Application (Web Application) Read More »
The Shopify order confirmation page is one of the last steps in the buyer’s journey map before payment. Imagine spending your time in a physical store and deciding to order some product. Then, finally, you decide to leave. The seller gives you a warm smile at the last second and thanks you for your time.. …
How to Customize Your Shopify Order Confirmation Page Read More »
Ecommerce isn’t the new and fascinating phenomenon that it was before. Indeed, everybody is in touch with it in one way or another. And this is the most important reason for having such topics as ECommerce Optimization. In the end, it’s all about sales and that is the separator between a good Ecommerce and a …
The Best and Most Effective ECommerce Optimization Tips Read More »
Before we start talking about below the fold, let’s talk about the origin of this phrase. The folding phrase goes back in time to the first days of paper journalism. Newspapers were – and still are – printed on big sheets and had to be folded once they hit the news-stands. Thus we had above …
Below the Fold Web Design: Tips, Examples, and Best Practices Read More »
Wondering what’s compliance gaining in marketing? Remember those times when you received emails from retail stores that tried to convince you to buy? They created a sense of urgency by saying things like, “Hurry! Only two days left for our summer offer” or “Act now and save 20% on any of our products!” Well, that’s …
Compliance Gaining: 11 Secrets to Boost Your CRO Dramatically Read More »
After creating a Shopify store, it’s time to go live with the best possible products and start the work! That’s when you need product research. In a customer-centric marketing strategy, you should consider what products are in demand by the target market. You just can’t afford to invest in something that your market doesn’t want …
Product Research: 6 Steps to Find the Most Profitable Products Read More »
With the stiff competition and Google’s ever-changing algorithm, PPC optimization (pay-per-click optimization) is a must. If you want to stay on top of your competition, you need to follow the latest PPC strategies. Otherwise, you might fail to generate new leads. Many businesses create paid ads to attract new customers. However, without optimizing their ads, …
Sales prospecting is essential if you want to run a successful business. The process helps you identify qualified leads and develop strategies to convert them into paying customers. Prospecting will save you time, money, and resources as you won’t be wasting effort on the wrong sales leads. You ensure every lead you reach out to …
Sales Prospecting: Best Tips and Tools to Boost Revenue Read More »
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