Conversion Funnel

You have built a sales funnel, you’re attracting traffic and leads, and helping them convert and become customers. However, you don’t know if your funnel conversion rate is good enough. Not enough customers going down your funnel? Maybe there’s something wrong, and you need to optimize your funnel!  It goes without saying that you should …

What Is a Good Funnel Conversion Rate, How to Calculate It + 8 Guaranteed Ways to Improve It Read More »

Many business owners get frightened when they hear the term “conversion funnel.” Let’s assure you right now before we start that if you have an online shop and sell products or services online, you already have a conversion funnel! However, having the conversion funnel is not really a concern, but optimizing it for maximized revenue …

What Is a Conversion Funnel: The Complete Guide Read More »

The marketing funnel is the process of turning leads into customers. Users go through several steps from the moment they enter your funnel until the moment they leave it. If you want them to purchase from you before they leave, you have to optimize its different stages  and nurture leads towards the next step.  One …

Bottom-of-Funnel Marketing: 6 Simple and Effective Tactics to Boost Conversions Read More »

Analyzing customer behavior and what affects it is an important step in optimizing your conversions. Google Analytics allows you to measure goal conversions and create conversion funnels in order to understand the number of clicks an element gets, the number of downloads of your PDF, the number of purchases of a product, etc.  With a …

How to Set Up Conversion Funnels in Google Analytics: A Simple Guide Read More »

I’m sure you already have experienced changing your mind about purchasing a product, so you may have an idea of how people’s minds can change during their buying process. There are many factors that can influence their purchase decision and discourage them from buying a product. This is one of the biggest problems that businesses …

4 Effective Mid-Funnel Marketing Strategies You Must Use Read More »

Marketing happens in different stages. It starts with the awareness phase, ends in the purchase phase, and the goal during all the steps is to keep the existing customers happy and satisfied during all the steps. When it comes to the conversion funnel, the purpose is to take the leads from the top of the …

Top-of-Funnel Marketing: All You Need to Know Read More »

For newly established businesses or even the bigger ones, one of the things that must be considered is the customer journey. As a business owner, you need to know what route your customers take on their way to convert and what obstacles are on their way. In the marketing world, this is called a conversion …

Click Funnels vs. Sales Funnels: What’s the Difference? Read More »