How to Build and Optimize Your Sales Funnel to Boost Your Startup

how to build and optimize a sales funnel for your startup

There are multiple factors for a startup business to flourish and prospect in its market. Product quality, experienced employees, and the fact that you want to be helpful to customers are all important factors for a newborn business. However, none of these elements have the power and impact of an honest and totally optimized relationship with the customers. Here is where the sales funnel shines.

By using the sales funnel, you guarantee that your hard work and dedication will reach your audience, and they will see it through. A marketing funnel is basically what leads customers to the purchase point and revenue for the business. Therefore, our main concentration would be on this topic here. So,  let’s start and build up a great sales funnel.

Note: WatchThemLive is a user tracking platform that provides you with multiple conversion optimization tools. Continue reading to find out how.

conversion funnel

What Is a Marketing Funnel?

The word “marketing funnel” has its own meaning in itself. Consider a funnel with a big mouth at the top and a narrower one at the bottom. It will guide the liquid where it should go and with decent accuracy.

Now consider the effect of this process on a sales conversion. You understand and gather the interest of a large number of prospective clients. You may use a sales funnel to direct that curiosity toward conversion. It’s a method of attracting potential customers and converting them into paying and loyal customers.

But, how would you find these potential customers in the first place? The very first and well-established method for this matter is producing content that aims at your customers’ interest. This way, they will find you and the sales funnel will start to operate.

From this moment on, it’s the delicate marketing funnel stages that will lead to the end of the funnel and completing the purchase.

Importance of a Sales Funnel

The sales funnel shows the exact steps and journeys your customers would take to purchase from your business. Analyzing your sales funnel will assist you in determining how this journey works and where its weak points are. It will also assist you in identifying the gaps in your sales funnel at various stages. 

Understanding your sales funnel allows you to have more control over how customers go through it and whether or not they become paying clients. The very important benefit of using a sales funnel is gathering information about your customers. You can see what they do and feel in each stage of the funnel. This will help you to invest in marketing activities that will attract more prospects, produce more relevant messages at each point of the sales funnel, and convert more customers by optimizing your existing sales funnel.

Best Tool for Creating Your Own Sales Funnel

watchthemlive homepage

By now, you definitely know the importance and delicate part that a good sales funnel plays in a business’s success. It is vital for your startup to get help from professionals and use tools that can help you in this process.

WatchThemLive is one of the best tools in the market for this matter.

By using WatchThemLive, you will get access to a set of powerful services to monitor your audiences and do deep analysis on them. One of these services is session replay. 

Session replay is a service that allows you to watch every movement your customers make while they are on your website. This is helpful in this matter that you can gather information about their interests and desires. It also helps you to optimize your funnel by making changes in your UI/UX. 

So, Don’t miss this great opportunity and sign up right now to use session replays and all other great features that WatchThemLive will grant you.

How Do You Create a Sales Funnel for a Startup?

From company to company, the optimal sales funnel will be different. However, there are a few characteristics to keep in mind. Here are a few ways to ensure that your small business has the best sales funnel possible:

sales funnel stages

1. Connecting

According to research done by Google, 71% of B2B sales start with generic searches. This will show us that customers conduct research for their problems, and then you have the opportunity to present yourself to them according to that.

Discovering the interested audience is the first step in a sales funnel. Find those that can benefit from your services and use web content to get your name in front of them.

In other words, your duty is to figure out what kinds of queries and buyers will be interested in your products. Then, by focusing on these potential customers, you may construct the sales funnel in a decent way.

2. Nurturing

You can build a system to capture this interest now that you know how and make sure everything is in its place.

A portion of this has a technical nature. To attract the right audience, you’ll need to figure out what keywords to use and other SEO tactics.

However, you need to produce content according to the customers’ interests. This is a fact that must remain steady throughout all the stages. Customers’ interests are all that matters. 

3. Conversion

It’s time to lead your audience to your products and services once you’ve found them. This is the most important part of a sales funnel and can be used to gather information for conducting funnel analysis

A sales funnel that is not well designed or is forceful in any kind can backfire. Any subsequent content you create will lose all credibility. Rather, you should deliver comprehensive value to your potential customers and gently guide them toward a conversion. 

This is where you guide your customers and let them know that your products are suitable for them.

4. Follow Up

After the initial launch of your website, not everyone would buy from you.

You might directly contact potential consumers regarding sales in some instances. This can be useful and makes them rethink your offers. However, It can become labor-intensive.

A solid sales funnel should allow you to create a relationship with the people who are using your products and services, even if you keep your interaction online. Gathering Emails and being active on social media are great ways to keep in contact with your customers and persuade them to come back or make their first purchase. 


Sales funnel is an important topic in the vast topic of marketing for startups. It is like a chain that holds everything together. You can’t expect to do a great job in your sales process without considering the sales funnel and using it. Therefore, in this article, we discussed this matter by giving you some necessary definitions and ways to implement a good sales funnel. We also provided you with WatchThemLive, the best platform available on the market to help you out with this process. So, start right now and sign up for a better sales funnel and more revenue. 

Cyrus Nambakhsh
Cyrus Nambakhsh
Cyrus is a serial entrepreneur, product-led-growth expert, a product visionary who launched 7 startups. He has built scalable platforms to help businesses and entrepreneurs. Visit my profile here: ==> For Guest Posts and Links Contact: [email protected]
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