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The current trends in the marketing world change over time. Every now and then, you come across some new method or channel to reach your customers and contact them. However, email is one of the main ways to communicate with leads that have stayed constant, thanks to the great email marketing platforms that exist out there. Indeed, email remains the most popular content marketing medium for marketers around the world.
Email marketing without the right email marketing tools is going to take lots of time and resources from businesses. This can be the main reason behind the lower outcome of email campaigns in some companies without them knowing about it.
In this article, our main goal is to introduce you to some of the best email marketing platforms out there so you can use them and raise your revenue in no time.
What Is an Email Marketing Platform?
Email marketing services are utility tools that can be used in email campaigns to create, send, and optimize your emails.
A/B testing, audience segmentation, email template designs, automation workflows, and analytics are just a few of the capabilities that these platforms usually include.
You might be able to access both basic and essential capabilities as well as advanced and specialized ones, depending on your email marketing platform and the payment plan you choose.
These tools are the main reason behind the popularity of email marketing. According to Statista, the revenue of email marketing in 2023 was about 10.89 billion dollars. This alone shows the importance of email marketing and its platforms in the marketing world.
What Are The Benefits of Email Marketing Platforms?
Email marketing software has the power to raise your productivity, manage your email campaigns better, and reach out to your customers in much more personal ways.
You should choose a platform that meets the following requirements to deliver the best marketing emails.
1. Scalability and Automation
With the aid of email marketing platforms, you can effortlessly manage high email volume levels without sacrificing quality. This gives you the opportunity to save lots of time and expand your email list with no worries in mind.
By using email marketing automation software, you give yourself the luxury of having extra time to think about more important matters such as optimizing your email contacts.
2. Efficiency
An email marketing campaign takes a lot of effort to create. Crafting and sending relevant emails to every subscriber requires a great deal of effort and creativity.
Email marketing platforms try their best to solve these problems while saving time and resources. One of their well-known methods is automated emails; emails that are sent in response to certain user activities.
Messages can be scheduled to be sent at predetermined times, like right when a new subscriber signs up or makes their first payment. These kinds of emails enhance your digital customer experience significantly and therefore, the possibility for them to come back to you will be higher.
3. Easy to Measure
By using email marketing platforms, it is much easier to identify your pain points and correct them. You may easily identify areas for campaign improvement by tracking open, click-through, and conversion rates with most email marketing tools.
While it takes a lot of work to adjust print or broadcast advertising, these changes may also be performed quite easily in no time thanks to these platforms.
4. Delivering Targeted Messages
A marketer needs to be able to segment their customers into groups that have similar interests. This way, they will be able to target them with more detailed emails and meet their needs.
With the help of this segmentation strategy, marketers can gather valuable insights about their subscribers. The outdated ‘spray and pray’ approach of sending the same email to each subscriber or customer is no longer effective. Instead, businesses that segment their data and campaigns to target specific audiences with the most relevant content are seeing the highest levels of success from their email marketing efforts.
What Are The Top 13 Email Marketing Tools?
Here are some of the top email marketing platforms that you can use and improve your business for free:
1. Hubspot
The Hubspot email platform may be one of the most famous email marketing platforms in the market. They are well-known for their marketing hubs and software that help marketers in their journey to bigger and better audiences.
By using the Hubspot email marketing platform, you give yourself the power to start an email campaign without even having an IT specialist or a designer. That is because all you need is prepared for you by Hubspot.
You can create beautiful email designs with personalized content for each of your audiences based on data you’ve gathered from user tracking software. Hubspot gathers everything you need in their email marketing services so you can use them and boost your email campaigns easily.
Key Features:
- A/B testing for your email campaigns,
- Built-in AI email generator,
- Personalized emails,
- Automated process to save time and expenses.
Pricing:
- Free: you can use Hubspot services for free for up to 5 users,
- Starter Customer Platform: $14/month/seat.
Be aware that they have many bundles and you can pick and alter them based on your specific needs.
2. MailChimp
MailChimp is one of the best free email marketing tools that will give you the power to increase your conversion rate through the automation and analytics tools that it provides you.
These analytics tools give you full data with funnel visualizations, custom reports, and industry benchmarking. This way, you can optimize your funnel based on up-to-date data. Additionally, their AI component helps you write emails much faster and in a more personalized way.
As one of the best email marketing platforms in the market, Mailchimp gives you the edge you need to compete with other businesses in the email marketing field.
Key Features:
- Well-performed automation in each step of the work,
- Customer segmentation assistance,
- Personal product tour for starters,
- High-value free plan.
Pricing:
- Free: 30 days email support and templates,
- Standard: 1 month free and then $16.13/month,
- Premium: $282/month.
3. Brevo
Formerly known as Sendinblue, Brevo is one of the top email marketing platforms that contains all the services that a new or well-established business may need. One of the main parts of their marketing tools is email marketing.
Being one of the best email marketing software around is a big achievement in today’s market. Brevo has managed this by providing great automation tools and AI components to help businesses in their journey.
They also have tools for social media influencers who need help boosting their followers or audiences.
Key Features:
- Built-in CRM tools,
- Messaging API for SMS and emails,
- Pipeline management and automated deal tracking,
- Dedicated IP for high-volume senders.
Pricing:
- Free: 300 email/day,
- Starter: $16/month,
- Business: $40/month,
- Enterprise: Negotiable fee for customized services.
4. Keap
Although Keap is a customer relationship management software, its email marketing platform is one of the best in the market right now.
Keap contains many email templates that suit every occasion you have in mind. They also provide CRM and AI email generator tools that can help email campaigns even more.
All of these services are simple to use and assist you in doing business with your present customers. Keap is a wise choice for small businesses looking to optimize their e-commerce because it connects with your other preferred businesses and customers much more easily.
Key Features:
- Analytics and funnel representation,
- A/B testing,
- Client behavior and data gathering,
- Customizable dashboard.
Pricing:
- Pro: $159/month,
- Max: $229/month,
- Ultimate: $279/month.
Keap also offers a 14-day free trial if you need to test their services for yourself.
5. MailerLite
In the small-to-medium-sized businesses and creators sectors, MailerLite is one of the best email marketing platforms out there. It contains all of the essentials for effective email marketing, including popups, landing pages, and of course, automation.
Additionally, MailerLite interacts and integrates with every popular platform in the market such as Shopify, WordPress, Canva, and many more.
Key Features:
- Ready to use templates for emails and landing pages,
- Free image library,
- Rich tutorial resources,
- 30-day free trial.
Pricing:
- Free: 12000 emails per month,
- Growing Business: $9/month and 3 users,
- Advanced: $18/month.
6. Omnisend
As an all-in-one email marketing platform, Omnisend can be useful for any business that is looking to flourish in the market. Omnisend provides you with automated emails, social media and SMS marketing tools, and autopilot sales so you can increase sales.
Additionally, you can leverage your newsletters with ready-to-use templates. Omnisend has a powerful feature that will help you automate various stages in the customers’ journey such as transactional emails, and cart abandonment, allowing you to reach out to them at the proper time.
Key Features:
- A great number of templates,
- Segmentation assistance,
- Forms and pop-ups,
- Easy migration.
Pricing:
- Free: 500 emails per month,
- Standard: $16/month,
- Pro: $59/month.
7. SMTP Server
Simple mail transfer protocol or SMTP is all about delivering your email in the most secure and reliable ways.
When sending and tracking large volumes of emails, SMTP provides dependable email delivery at a fair price. This is the main protocol for delivering emails.
Using an SMTP service is the safest and most dependable way to send lots of emails to your clients. You can use this protocol to manage your email marketing campaigns and send transactional emails with ease of mind.
Key Features:
- Industry-leading delivery system,
- Scalable Infrustraction,
- Reliable sending,
- Easy Integration.
Pricing:
- Starter: $80/month, 100000 emails, dedicated IP
- Essential: $25/month, 50000 emails, shared IP
- Business: $500/month, 1000000 emails, dedicated IP
- Growth: $300/month, 500000 email, dedicated IP
8. SendPulse
SendPulse is one of the email marketing platforms that is doing well in the market right now. It is a multi-channel email and messaging marketing tool that supports the basics of email marketing such as automation and personalized emails.
While this may sound like a mouthful, when combined, these elements can support brands in giving consumers powerful and interesting digital customer experiences.
SendPulse allows you to gather user contact details, make responsive templates, and establish automated workflows.
Key Features:
- Affordable prices,
- Landing page creator,
- Form and pop-up builder,
- Build-in CRM.
Pricing:
- Free: 15000 emails per month,
- Standard: $4.80/month,
- Pro: $5.76/month,
- Enterprise: $8.06/month.
* The prices are for lists between 1-500
9. SendX
SendX is one of the cheapest email marketing platforms in the market right now. Therefore, smaller businesses can benefit a lot from working with their software.
They also have an extensive database of templates for occasional emails and help you with automating your email list to reach out and inform your customers.
However, the main positive feature of SendX is its security and privacy policy. You shouldn’t have any concerns about violating affiliate policies or any other complicated rules while working with them.
Key Features:
- High security and privacy policies,
- Affordable,
- A/B Testing,
- Tagging and Segmentation features.
Pricing:
- They offer all of their features for everyone. Prices start at 7.49/month for 1000 subscribers and rise according to that.
10. Sender
Sender is an all-in-one email and SMS marketing automation tool designed to enhance your marketing efforts. The platform provides a comprehensive suite of features to help you create, manage, and optimize your marketing campaigns.
What sets Sender apart from its competitors is its generous Free Forever plan that offers all the email automation features you need to engage your audience and boost sales.
Sender Features
● Email and SMS Marketing Automation,
● Drag-and-Drop Email Builder,
● Advanced Segmentation and Personalization,
● Live Reporting and Newsletter Heatmap,
● High-Converting Popups,
● 24/7 Friendly Customer Support.
Pricing
- Free Forever: $0 per month – with 15,000 emails and 2,500 subscribers.
- Standard: $15 per month – with 30,000 emails and 2,500 subscribers.
- Professional: $29 per month – with 60,000 emails and 2,500 subscribers.
- Enterprise: custom pricing – with unlimited emails and a dedicated success manager.
11. Freshmarketer
Freshworks and its marketing platform, Freshmarketer, is a marketing CRM that has set its goal to help businesses thrive and raise their revenue. One of the parts of this CRM is email marketing.
You can expect to turn your leads into customers by using their AI-generated emails and automation they use to reach out to your potential customers. All and all, Freshmarketer is a CRM that helps businesses in many areas including email marketing.
Key Features:
- Drag and drop editor,
- Social media campagins,
- Over 150 email templates,
- Transactional emails.
Pricing:
- Free: up to 100 contacts,
- Enterprise: $12/month.
12. User.com
User.com is a Polish and one of the best email marketing software that offers incredibly powerful, yet user-friendly solutions for marketing problems such as management, sales, and customer support.
Marketers, especially those who work on email marketing, can use user.com to segment their audience and let the automated process do its job. They can also use personalized and tailored emails and send them to specific customers.
Key Features:
- Analytics,
- Proactive chat,
- Easy integration,
- Tools for website visitor tracking.
Pricing:
- Pricing is available through request.
13. ActiveCampagin
Active Campaign is an email marketing platform that has everything you need for your email campaigns and even more. They offer usual features such as automation, personalized emails, and email funnels.
Additionally, they have features such as Geotracking, conditional content, and multi-user editing. For example, Geotracking will give you information about the location of your subscribers so you can count them in your analytics.
Key Features:
- Drag and drop editor,
- Geotracking,
- Lots of educational resources,
- Dynamic content.
Pricing:
- Lite: $9/month
- Plus: $49/month
- Professional: $149/month
- Enterprise: $259/month
FAQs
We tried our best to cover every aspect of email marketing platforms in our article. However, here are some of the questions that may still linger in your mind about this subject:
1. Can I Do Email Marketing For Free?
Yes. There are lots of email marketing platforms in the market that provide you the basic and essential features for free. You can use these tools and see for yourself if they cover your needs. If not, you may need to purchase a plan for more professional options.
2. How to Start Email Marketing?
Multiple steps must be taken to have a successful email marketing campaign: 1. Identify your audience 2. Set goals 3. Choose an email marketing platform 4. Determine campaign type 5. Build an email list 6. Segment your email list 7. Prepare an email 8. Test your email 9. Send it to your audience
Conclusion
Email marketing plays a big role in the success of a newborn or well-established business. By using email marketing platforms that exist in the market, you can easily harness the power of email marketing to your advantage. In this article, went through the benefits of using these platforms and then introduced to you some of the best free tools you can find at this moment. Make sure to use them wisely.
