Marketing

Shopping cart abandonment is an expected behavior among online shoppers in today’s eCommerce business. The average shopping cart abandonment rate is around 72 percent, significantly reducing store revenues.  As a result, many merchants have made reducing cart abandonment rates a top priority and have spent increasing resources to achieve it. Fortunately, pricing methods and website …

Everything About Shopping Cart Abandonment [Ultimate guide] Read More »

The deeper we dive into the digital world, the more clearly we understand that the rules of society apply here as well. We feel the need to redefine them to fit through the context of the digital world. To illustrate, think of a customer who comes to your shop, picks up some items, puts them …

Why is shopping cart abandonment a problem for retailers? Read More »

When an online buyer adds products to their cart but departs before completing the transaction, we call it shopping cart abandonment (or basket abandonment). The average cart abandonment rate across all industries is around 75%. This indicates that three out of every four visitors to your eCommerce site will never become customers. But, some shopping …

Top 8 shopping cart abandonment solutions for 2022 Read More »

Digital shopping cart abandonment effects have been a severe problem for any online store, from well-known to recently launched eCommerce websites. There are various reasons for people abandoning transactions early, from psychological to financial, that you can find out in our shopping cart abandonment guide. However, this is a challenge for retailers. A substantial drop …

10 Digital Shopping Cart Abandonment Effects You Need To Know Read More »

One of the best eCommerce metrics that can help you measure your sales and revenue performance is average order value (AOV). Unfortunately, most salesmen and marketing experts just focus on metrics like conversion rate or website traffic. But, in the grand scheme of things, these metrics won’t matter if the customers don’t spend much money.  …

Average Order Value (AOV): What Is It and 5 Ways to Improve It Read More »

The checkout process is where the main goal of your eCommerce is achieved: sales. It’s very important and crucial to bring in more traffic and potential buyers to your website. But, if they don’t convert, the traffic you drive to your website won’t matter at all.  You are supposed to increase your conversion rate for …

How to Optimize the Checkout Process Read More »

The Shopify order confirmation page is one of the last steps in the buyer’s journey map before payment. Imagine spending your time in a physical store and deciding to order some product. Then, finally, you decide to leave. The seller gives you a warm smile at the last second and thanks you for your time.. …

How to Customize Your Shopify Order Confirmation Page Read More »