Analytics

Website Analytics” (also known as “Web Analytics“) is not just a process for measuring site traffic but can be used as a tool for business and market research to improve website effectiveness. Here you’ll find the most important topics about Web Analytics gathered by the WatchThemLive team.

What Is Quantitative Data? How to Collect It + Examples

Data professionals work with two types of data: Quantitative and Qualitative. Quantitative data refers to measurable data, and we use numbers, while qualitative data refers to descriptive data, and instead of numbers, we use words. In this article, we are going to talk about quantitative data in detail and discuss the different types of quantitative …

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Tracking Users in Google Analytics: The Complete Guide

One way to monitor and measure web traffic is to track individual user sessions in Google Analytics which allows you to understand how many visitors entered your website within a specific time frame. Google Analytics is a free and easy-to-use reporting service offered by Google that enables you to analyze your incoming and outcoming website …

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What Is User Behavior Analytics (UBA/UEBA)? [How It Works]

User behavior analytics helps you gather insights into what’s going on on your website. Without user behavior analytics, you’re going to miss out on great opportunities to increase sales, reduce churn rate, and identify cybersecurity threats. Behavior analytics help you capture visitors’ and your own employees’ actions on your website. Only Measuring your time on …

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user behavior analytics UBA/UEBA

What is Data Tracking? Plans, Software & Benefits

When you want to go public with your product, you need to have a plan for gathering information about your product. Every possible data must be collected to be used in the future. The data can be used for releasing further upgrades, adding new features, or even a more significant decision. Therefore, data tracking can …

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What Are Consumer Insights and Why Are They Important?

In today’s competitive marketing era, it’s essential to maintain a complete and valuable knowledge base about your customers. The marketing term for this database is consumer insights. The primary purpose of consumer insight is that it will help you understand your customers deeply. Therefore, you will be able to make your products according to them …

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