“Website Analytics” (also known as “Web Analytics“) is not just a process for measuring site traffic but can be used as a tool for business and market research to improve website effectiveness. Here you’ll find the most important topics about Web Analytics gathered by the WatchThemLive team.
Wondering how to detect UX problems you are facing? Wondering why most viewers do not convert to leads? Online behavioral tracking uses new technologies, such as session replay, to help you find out everything! Old marketing strategies are either hit or miss. You could be doing everything correctly and still fail to convert or even …
Behavioral Tracking: A Comprehensive Guide in 2023 Read More »
We are living in an era where data and information play a big role in upcoming events. It is safe to say that whoever has access to data controls the area of that data. Therefore, in e-commerce and any other business it is vital to lookup website traffic. That’s because it gives them the data …
There are many website analysis metrics, and most marketers focus on landing page metrics such as the bounce rate. But what about the exit rate? Does it have any benefits for our website to be studied more precisely? Can we find out any information about our customers’ behavior from it? These questions must be answered …
What Is Exit Rate and How to Reduce It to Maximize Revenue? Read More »
Tracking sales funnel metrics is essential as it enables you to identify the leaks in your funnel. Therefore, you’ll be able to optimize your sales funnel more effectively and improve your marketing strategies to boost conversions. First, however, you need to know which marketing funnel metrics to focus on for the best results. This blog …
Funnel Metrics: What Is Their Importance in Marketing? Read More »
Let’s have a look at our daily decisions. What should I eat today? What should I wear for work? Which perfume should I use? And so on. If we look closer at these questions we understand that we don’t think much about making many of our daily decisions. This is exactly true in the shopping …
Shopper Habits: How to Identify and Use them for the Best Read More »
Have you ever asked yourself why all of your efforts aren’t paying off as they should? Efforts to make the most out of your leads and their conversions process. Maybe it’s time to redirect your attention to the right customers by knowing them better or as it is known customer profiling. If the leads that …
Did you ever have this feeling that you are important or somebody cares about you? If yes, you know how wonderful that is. This is exactly the reason why you should seriously consider tracking post purchase behavior of your customers. This process will give them the feeling of being important and make them loyal to …
Funnel analysis helps businesses find overlooked opportunities to increase conversions. It enables them to identify the drop-off points on their websites and find out how to make the most out of their traffic. Analyzing and optimizing the marketing funnel will help you understand the effectiveness of your marketing campaigns and customer acquisition and retention strategies. …
Mouse heatmap is a powerful user behavior analytics tool for tracking visitors’ mouse movements and clicks on a website. The data collected from mouse and click heatmaps allow marketers and websites’ admins to improve their websites for a higher conversion rate. This article will explain the definition of a mouse heatmap and why it’s essential. …
How to Create a Free Mouse Heatmap for Your Website Read More »
With more than 1.7 billion available websites it is getting increasingly difficult to compete in today’s digital world. That implies your competitors are virtually certain to have a website that functions similarly to yours. So, how can you ensure that your website is competitive? How can you understand that your internet marketing operations are yielding …
6 Reasons Why You Should Track Website Activity Logging Read More »
Resources
Company
