Developing a website is one thing and maintaining it for the best possible user experience (UX) is another key factor. In today’s competitive business world your UX can act as your competitive advantage, helping you stand out from the crowd. Great user experiences result in your customer satisfaction, and thus, can boost your bottom line. …
Key Website UX Metrics That Makes You Stand Out in The Crowd Read More »
Mobile app performance testing is a tough job; however, ignoring it would be a huge mistake. If your app’s performance doesn’t satisfy users, they will uninstall it without any hesitation. With all those mobile apps out there, they can easily find a better one. If you don’t want this to happen to your mobile application, …
Cost per lead (CPL) is one of the most important eCommerce metrics for measuring marketing effectiveness. Calculating cost per lead helps you keep track of your marketing spending, manage your budget, and make better marketing decisions. In this blog post, we’ll discuss what cost per lead is and how to calculate it. We also give …
If you are wondering how effective your CRO strategies are, tracking website metrics is the best way to find out. As we live in an age of data-driven analytics, monitoring these metrics is more crucial than ever. It helps you identify and choose the right strategies so you won’t waste your marketing resources on ineffective …
Boost Conversions By Tracking These Top 10 Website Metrics Read More »
Shopify plugins allow you to add new features and functions to your e-commerce website to optimize it for more sales. Shopify offers hundreds of plugins that help businesses elevate their online stores. They are one of the main reasons for the popularity of this user-friendly e-commerce platform. With this huge number of plugins, browsing the …
10 Best Shopify Plugins to Boost Your e-Commerce Sales Read More »
Snackable content is what today’s impatient web users are craving for who are hungry for content more than ever. This type of content is easy to consume and more attention-grabbing than other types. It is also highly shareable, which allows you to reach more people and connect with more prospects. Snackable content is not only …
Snackable Content: How to Satisfy Your Audience’s Appetite Read More »
MVT testing is a type of experimentation used to decide on UI/UX design hypotheses or ad campaigns. In this method, many website elements are evaluated to see which combination gets the highest conversion rate. The most general example of multivariate testing is a page with numerous parts for consideration. For example, you may want to …
Remember Hansel and Gretel’s breadcrumb trail? Well, I know the breadcrumbs didn’t help the kids find their way back home in the fairy tale, but it won’t be like that for your website visitors. A breadcrumb trail lets users track their path through your website from their current location to the beginning point, helping them …
How to Improve Website Navigation with Breadcrumb Trail Read More »
The conversion rate is simply the percentage of visitors who did what you wanted them to do on your website. “What you wanted them to do” means the goal behind your CTAs (call-to-actions). There are various CTA goals on websites. It can be clicking on a button, subscribing to your newsletter, making a purchase, downloading …
More and more businesses are turning to account-based selling thanks to the data-driven insights provided by the new technologies. Having access to these insights allows companies to find key target accounts and personalize their marketing for them. Therefore, account-based marketing can fuel revenue growth; as a matter of fact, it has increased the win rates …
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