“Conversion Rate”(also known as “CVR”) is the number of website visitors that complete a desired action (a conversion) out of the total number of users. Here you’ll find all you need to know about website conversion rate.
Every company wants to convert visitors into leads and ultimately, sales, and that’s what conversion rate optimization is all about. You may want to attract new attendants to sign up for a newsletter (micro conversion), or you may like to focus on converting more visitors into buyers (macro conversion.) So, understanding how effectively visitors are …
You’re so lucky if your company has an experimental culture that believes in change. With each experiment, your optimization efforts allow you to explore new boundaries, which can help you nail your conversion rate optimization game. However, you need some preparation before every change, and CRO testing is no exception. CRO cannot be defined in …
5 Preparations You Should Make Before Using CRO Testing Read More »
We are moving toward 2022 and hopefully, the end of the pandemic. Since then, a lot has changed. For example, the way we work and shop has shifted to home offices and picking our groceries online. Indeed, they may never become what they used to be. Digital marketing has changed a lot too, but some …
Top 10 Conversion Rate Optimization Trends to Watch in 2022 Read More »
Perceived value is an important concept, both in eCommerce and brick-and-mortar stores. It’s not an exaggeration to say customers purchase your products because of your product’s perceived value. Understanding how perceived value works and improving it brings what almost any business wants: revenue! So, you should always consider products’ perceived value in your online shop’s …
The Importance of Perceived Value in Converting Customers Read More »
Imagine you’ve invested a lot in your SEO to get more organic visitors to your website. Everything is going well; your traffic increases as visitors visit your website. But they leave without taking any meaningful action. Something is not working well here, right? This is where conversion rate optimization marketing shines. You need to apply …
Wondering what’s compliance gaining in marketing? Remember those times when you received emails from retail stores that tried to convince you to buy? They created a sense of urgency by saying things like, “Hurry! Only two days left for our summer offer” or “Act now and save 20% on any of our products!” Well, that’s …
Compliance Gaining: 11 Secrets to Boost Your CRO Dramatically Read More »
With the stiff competition and Google’s ever-changing algorithm, PPC optimization (pay-per-click optimization) is a must. If you want to stay on top of your competition, you need to follow the latest PPC strategies. Otherwise, you might fail to generate new leads. Many businesses create paid ads to attract new customers. However, without optimizing their ads, …
There’s no denying that using sales intelligence software will help you identify sales opportunities much easier. If you don’t use these kinds of tools, your sales lead management might fall short. In this blog post, we’ll introduce some of the best sales intelligence tools that help you increase sales. Read on and find the right …
10 Best Sales Intelligence Software to Skyrocket Your Sales Read More »
If you are wondering how effective your CRO strategies are, tracking website metrics is the best way to find out. As we live in an age of data-driven analytics, monitoring these metrics is more crucial than ever. It helps you identify and choose the right strategies so you won’t waste your marketing resources on ineffective …
Boost Conversions By Tracking These Top 10 Website Metrics Read More »
MVT testing is a type of experimentation used to decide on UI/UX design hypotheses or ad campaigns. In this method, many website elements are evaluated to see which combination gets the highest conversion rate. The most general example of multivariate testing is a page with numerous parts for consideration. For example, you may want to …
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