Data professionals work with two types of data: Quantitative and Qualitative. Quantitative data refers to measurable data, and we use numbers, while qualitative data refers to descriptive data, and instead of numbers, we use words. In this article, we are going to talk about quantitative data in detail and discuss the different types of quantitative
In 2016, ACSI interviewed 4,786 customers to evaluate the largest fast food restaurants based on their recent experiences. According to ACSI’s restaurant report, McDonald’s faced a big problem because of its poor customer service. The ACSI’s report demonstrated that McDonald’s ranked in last place with a customer satisfaction score of 69 out of 100. This
One way to monitor and measure web traffic is to track individual user sessions in Google Analytics which allows you to understand how many visitors entered your website within a specific time frame. Google Analytics is a free and easy-to-use reporting service offered by Google that enables you to analyze your incoming and outcoming website
About 70% of companies consult their product strategies before making important decisions. It is proven that a detailed and comprehensive plan is vital in order to make sure that the tasks are performing correctly and efficiently. Note: If your business is also related to online marketing or you have a website to administrate, you may
If you are experiencing a traffic drop, there are many reasons why this could be the case. There might be an issue with your site, or it might just be that the search terms you were ranking highly for in the past are no longer bringing in traffic to your site. Whatever the reason, if
Many business owners get frightened when they hear the term “conversion funnel.” Let’s assure you right now before we start that if you have an online shop and sell products or services online, you already have a conversion funnel! However, having the conversion funnel is not really a concern, but optimizing it for maximized revenue
As a business owner or marketing manager, you’re always looking for ways to improve your marketing ROI. But what if I told you there was a way to increase it by 15-20%? It’s called analytical marketing, the process of using data to optimize your marketing efforts. Through customer behavior analysis and analytical marketing, you can
It’s been eleven years since the founder of Apple, Steve Jobs passed away. Steve Jobs believed that customers do not always know what they want. Apple’s product development strategy is derived from this idea. They knew that people were willing to pay for their higher-priced products. Although many people think Apple has become a financially-focused
Event tracking is the process of monitoring the interactions users have with a website. Only building a website is not enough. It has to be an engaging website. When users engage with your website effectively, it means that you also have a high conversion rate. In order to understand how engaging your website is, you
The last two years feel like a fever dream, and the economic impact of the COVID-19 pandemic on business sales is not deniable. The Aviation industry is a good example. When travel demand reduced, airlines lost $201 Billion due to COVID-19 in 2020-22. Besides, B2B marketing is constantly changing, especially since the pandemic, not only
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