Day: April 22, 2021

3 Conversion Rate Optimization Strategies to Consider in 2022

One of the most important factors that define an e-commerce business’ success is the conversion rate optimization strategies to increase sales. The conversion rate helps you measure your marketing performance, and optimize it for business growth.  There is no doubt that digital marketing is more important than ever. With the significant influence of the COVID-19 …

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conversion rate optimization strategy

Google Analytics Heatmap: How to Setup & Use

How does Google Analytics heatmap works? Since Google Analytics is one of the most popular website tracking tools, many web admins would probably prefer Google Analytics heat mapping. This feature allows you to visualize website’s dataand makes it easier to understand. This article will discuss Google Analytics heat mapping, how to use it, and what …

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Google Analytics heat mapping

What Is Behavioral Targeting and Why Does It Matter?

Are you wondering what behavioral targeting is? Imagine that you are thinking of going vegan for a while; you do some research, watch some videos on YouTube, then suddenly you see vegan product ads everywhere after a few days. Why is this happening? That’s what we call behavioral targeting. Companies collect data from your online …

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What is behavioral targeting