What Is AI Marketing? Top 11 Tools to Use

Are you feeling left behind, worried that you’ve missed the AI bandwagon? Don’t worry! We can help you get the most out of this new trend in the marketing area. Artificial Intelligence (AI) can be an incredible tool for marketers when used correctly. However, it’s crucial to understand what is AI marketing and how it impacts your strategies. 

Furthermore, knowing which tools to use can not only make your job easier but also speed up different processes. From content creation to marketing automation tools, there are several AI marketing tools you can use in your business.

Let’s get started!  

What is AI Marketing?

Well, first, let’s delve into the definition of AI marketing. 

In general, AI marketing involves using artificial intelligence technologies to enhance your marketing efforts. These AI tools are powered by algorithms trained on vast datasets, granting them distinctive insights and capabilities. They possess extensive knowledge across various domains, including marketing, making them invaluable assets for marketers.       

You may wonder how you can use this technology to simplify and accelerate the process of marketing for your company. There are several tools you can use for this purpose. You should only get to know them better and discover how each tool can help you with your projects. 

Before getting to know the tools, let’s check out some of the benefits and challenges that AI marketing might have. 

Benefits of AI Marketing 

There are several reasons why you should incorporate AI in your marketing efforts, especially in this decade. Here are some of its benefits: 

• Speed and Efficiency: AI is smart enough to complete difficult processes in a few minutes. The main idea of using AI in marketing is accelerating work, which it can do best. 
• Being Data-Based: AI can analyze large amounts of data to understand customer preferences and customize marketing messages accordingly. Therefore, AI can be used perfectly in customer behavior analytics. 
• Improved targeting: Since AI can provide real-time data and analytics, it can help marketers make informed decisions quickly. Furthermore, AI can segment audiences accurately and target specific groups with relevant content.
• Increased ROI: Using AI tools, you can create better marketing plans that can increase your return on investment. 

Challenges of AI Marketing 

AI is not without problems and concerns. It is not all benefits and advantages. However, if you learn how to use it correctly, it can bring many benefits to you. Otherwise, you may face the following challenges: 

• Privacy Concerns: AI relies on collecting and analyzing large amounts of data, raising potential privacy issues for consumers.
• Content Quality: AI may lack the emotional intelligence and creativity that human marketers bring to content. That’s why it’s always essential to look at final works and edit them to add a human touch.  
• Complexity: There are several tools with different features. You should find the best tools for your work and learn them. AI technology can be complex and require specialized knowledge to be used effectively.

Initial investment: Implementing AI technology in marketing requires significant investment in tools, training, and infrastructure.

AI Marketing Tools: Which Tool to Use? 

AI-equipped marketing tools offer marketers a remarkable return on investment (ROI). However, it’s essential to acknowledge their limitations. While AI can significantly enhance marketing activities, it’s not a substitute for human expertise. Instead, view AI as a complementary tool that amplifies your existing efforts.

Let’s learn about some of the top AI marketing tools and the ways they can help your business.  

1. Freepik AI Image Generator: Create Images in Real-Time

Freepik AI Image Generator transforms visual content creation with its state-of-the-art AI technology, allowing marketers to create stunning images for social media, websites, and more. With a simple prompt, users receive four tailored images, each customizable with options for framing, lighting, color, style, and even aspect ratio.

While offering both free and premium subscriptions, the tool ensures accessibility for marketers of all levels, providing a glimpse of its capabilities even in the free version.

2. Get Munch: Repurpose Your Videos Effortlessly

Are you using videos to market your business? Get Munch is a game-changer. This AI-powered tool automatically slices your long-form videos into bite-sized clips optimized for social media platforms like TikTok, Instagram, and YouTube Shorts. 

With AI clip selection and caption generation, Get Munch does the heavy lifting for you, making it easy to create engaging video content without spending hours in editing software.

However, Get Munch is not a free AI marketing tool. Although it allows you to test its features before purchasing the whole plan, it lacks a free version. 

3. BHuman: Personalized Videos at Scale

Sending personalized videos to clients can be a powerful sales tool, but it’s time-consuming. ‘Be Human’ changes the game by allowing you to record a video message once and then generate personalized videos for each client automatically. 

This AI marketing tool adds your clients’ names and integrates seamlessly with scheduling tools like Zapier, saving you time while still delivering a personal touch.

BHuman has a free monthly plan with limited features. In this plan, you can use 15 templates to create different videos. It’s the best option to check out the tool to see if it’s the perfect option for your marketing plans. 

4. Brandmark: Create Professional Logos in Minutes

Your logo is the face of your brand, so it’s crucial to get it right. Brandmark uses AI to create professional logos based on your business name and slogan. With unlimited revisions at no extra cost, you can iterate until you find the perfect logo for your brand without breaking the bank.

Brandmark.io offers three different packages with different pricing. However, it doesn’t offer a free plan to test the tool, which might be one of its downsides. 

5. Ad Creative: Streamline Your Ad Creation Process

Creating compelling ads can be a challenging process, but Ad Creative.ai simplifies it. This AI tool generates ads aligned with your specifications, from text and headlines to social media posts. 

With creative insights based on your ad performance data, you can optimize your campaigns for maximum effectiveness without the guesswork.

AdCreative.ai has a free trial plan, allowing its users to check out this tool for free for the first week. Then, they should buy one of the pricing plans. 

6. InVideo: AI-Powered Video Creation Made Easy

Video ads are incredibly effective but can be challenging to produce. InVideo makes it easier by allowing you to create high-quality marketing videos with just a text prompt. 

From scriptwriting to voiceover and editing, this AI-powered tool handles it all, saving you time and effort while producing professional-looking videos.

Invideo.ai has a free monthly plan with limited features, allowing startups and individuals with low budgets to use the tool to elevate their video creation.

7. CustomGPT.ai: Train Your Own Chatbot

There are several live chat tools for customer support. Among them, chatbots can help you support your customers without the need for a human on the other side of the chat. 

Although chatbots are a valuable asset for customer support, they often lack the personal touch. CustomGPT.ai changes that by allowing you to train your own chatbot using AI. 

With a customizable personality and the ability to answer FAQs like a real human, this tool enhances your customer support efforts without the need for additional staff.

8. GravityWrite: Write Compelling Website Content

Your website is your online storefront, so it’s essential to have compelling content. GravityWrite is your go-to AI-powered content-writing tool. 

Whether you need website copy, blog posts, social media content, or email campaigns, GravityWrite has got you covered. With just a few clicks, you can generate high-quality content tailored to your business needs without breaking a sweat.

The free version of GravityWrite allows you to write up to 2000 words per month. Therefore, if you don’t need to write more, the free version can be the perfect option for you. 

9. CodeDesign.ai: Build Professional Website 

With CodeDesign.ai, you can create stunning custom websites in seconds. Simply choose your desired style, customize it to your liking, and let the AI do the rest. From design colors to content creation, CodeDesign.ai handles it all, leaving you with a beautiful website ready to impress your audience.

CodeDesign doesn’t have any free version. The packages are customized for different purposes, allowing you to create websites that are both basic and professional. 

10. CreatorKit: Create Photos for Your Products 

Presenting your products has never been easier. CreatorKit allows you to create eye-catching product photographs with just a few clicks, without expensive photo shoots or professional photographers. 

With CreatorKit, you can transform any image of your product into a professional-looking masterpiece in no time.

CreatorKit has a free monthly plan with limited features. 

11. Predis.ai: Elevate your social media game

This tool allows you to generate captivating social media posts effortlessly. With customizable templates and AI-generated content, you can create engaging posts that will stand out in your followers’ feeds. Say goodbye to writer’s block and hello to endless inspiration with Predis.ai.

If you are looking for a free AI marketing tool, Predis.ai can be a perfect option because it allows you to analyze 10 competitors per month and up to 15 AI-generated posts for free. In most cases, these options are enough for starters. 

AI Marketing Tips

As you integrate AI into your marketing strategy, remember the cardinal rule: 

• AI is Not a Replacement for Humans. Approach AI as a tool for augmentation rather than a replacement for human expertise. By combining AI’s capabilities with human insight, you can unleash the full potential of AI marketing.
• AI is Not Everything. Expecting AI to handle all marketing tasks autonomously is unrealistic. Instead, treat AI as a supplementary tool to enhance your existing marketing activities.
• Choose the Right Tools. Popular AI marketing tools like ChatGPT have garnered attention in the marketing space. However, it’s crucial to understand their limitations. 
• Use Better Queries. The quality of AI-generated responses depends on the specificity of your queries. By asking well-defined questions, you can get more relevant and valuable information from AI tools.
• Optimize PPC Campaigns. AI can help generate ad copy based on existing content, but it’s essential to review and refine the suggestions to ensure accuracy and relevance.
• Validate Information. Always fact-check AI-generated content, especially when dealing with critical data or statistics. Human oversight is crucial to avoid inaccuracies that could impact your brand credibility.
• Personalize Communication. Personalization in customer service is essential for every business. AI can help you create personalized email messages and social media posts. However, human creativity is necessary to ensure engaging and effective communication with your audience.

Remember, AI is a tool, not a replacement for human expertise. Don’t blindly trust AI-generated output. While AI tools offer invaluable support, human oversight is indispensable. 

FAQs 

1. How AI Can Be Used in Marketing?

AI can be used in marketing management in various ways to improve efficiency, speed, and personalization. You can use it to create content or posts for social media, design logo, or analyze the effectiveness of your campaigns. 

2. How is AI Changing Marketing?

With its ability to analyze vast amounts of data at speeds far beyond human capacity, AI enables marketers to gain deep insights into customer behavior, preferences, and trends. This empowers them to create highly targeted and personalized marketing campaigns that resonate with their audience on a more individual level.

3. Why Are AI Marketing Tools Important?

AI-powered tools such as chatbots, predictive analytics, and personalized recommendations are transforming the way brands interact with customers, providing a seamless and hyper-personalized experience across different touchpoints. As AI continues to evolve and become more sophisticated, marketers are increasingly leveraging its capabilities to drive better decision-making, improve efficiency, and enhance overall marketing effectiveness.

Bottom Line

AI marketing has become a trend these days because the AI tools you can use for marketing are game-changers. They offer immense potential for marketers to streamline processes, gain insights, and improve customer engagement. By understanding its capabilities and limitations, you can use AI effectively to drive your marketing strategies forward. 

So, embrace AI as a valuable ally in your marketing journey, but always remember to trust but verify.