Top 32 Growth Hacking Tools for Businesses on a Budget

You want to grow your business; that’s why you’re here, right?

There are growth hacking tools for different purposes such as tracking visitors, automating your workflow, driving more traffic, content creation, and basically everything you need.

Without using these growth hacking tools, you can’t do a perfect job, and you have to spend a lot of time. Also, making decisions will no longer be a hassle since you can decide based on data-driven campaigns, and you will find opportunities for improvement.

There are many growth hacking tools in this world, but we introduced the best ones you need. Keep reading now; you can thank me later!

Top 32 Growth Hacking Tools (By Category)

Here we explained 32 of the most useful growth hacking tools so that you can choose from them. 

Analytics Tools

Analytics growth hacking tools help you understand customer behavior and get to know the users so that you can target the right ones. Here are the best analytics tools for you. 

1. WatchThemLive

WatchthemLive is an amazing growth marketing tool that has several features. Let’s review them together:

• Web analytics
• User tracking
• Session replays
• Heatmaps
• Goal tracking

Session replays

You have to give your users the best experience and to accomplish this, you have to know what makes them frustrated, what they like, where they’re getting stuck, and what their next step should be. WatchThemLive is here to do all that for you by exceptionally detailed session replays that let you take the customer journey as if you are one of them.

Watch this video and see for yourself:

Heatmaps

Heatmaps make understanding your data easy and less time-consuming. Also, you are able to find the most popular area of your website to put your CTAs and increase conversion. With WatchThemLive heatmaps, you can do all that and more. Unlike other analytics tools, WatchThemLive allows you to create heatmaps for any of your web pages.

Web analytics

WatchThemLive web analytics give you valuable data about your visitors. You can see the user’s operating system, country, city, device, tracked events, email, name, and more.

Pricing: They have a free plan with unlimited heatmaps, 5000 session recordings, and page views per month. Their Pro plans start from $19 per month.

Prove yourself that you can be better than your competitors. Sign up here and score WatchThemLive now. 

2. Matomo

Matomo is one of the growth hacking tools used to gather visitor analytics. The good thing about Matomo is that your data won’t be given to any third-party organization, and you have complete ownership. 

Features: 

• Tracking goal conversion
• A/B testing
• Tracking events
• Heatmaps 
• Session replays
• Customizable dashboard

Pricing: They have a free plan. Their pricing starts from $9 per month. 

3. Google Analytics

Google Analytics is a growth marketing tool for tracking website analytics, user behavior, and conversion. Also, you are able to make custom marketing funnels and understand users’ demographics and device and browser usage. With GA, you can analyze your website performance by gathering visitor insights.

Features:

• Tracking campaigns
• Making custom reports
• Tracking eCommerce

Pricing: They have a free version that is suitable for individuals and small to medium-sized businesses. The paid version of GA is Google Analytics 360. Pricing is not available on their site.

Conversion Rate Optimization Tools

There’s no one who dislikes increased conversion rates, right? Keep reading to find the best growth hacking tools to optimize your conversion rate. 

1. Optimizely

Optimizely is one of the best growth hacking tools that lets you increase your conversions and engagement with A/B testing. This works because you are able to see what’s working on your website and what isn’t, which makes the decision and change-making easier for you.

Features:

• Funnel analysis
• Behavioral targeting
• Tracking key metrics
• Deploying on web, in-apps, and server-side

Pricing: They have a free trial. Pricing is not available.

2. Unbounce

Unbounce is one of the growth hacking tools that helps you create the best landing pages to increase the chances of visitors converting. The good thing about this tool is that you don’t need any coding skills since it’s based on a drag-and-drop builder. With Unbounce, you are able to create and publish your landing pages from scratch by adding text, buttons, images, etc. Even if you don’t want to build your landing pages from zero, there are more than 100 templates available on the platform to choose from.

Features: 

• A/B testing
• It enables you to publish your landing pages directly to your WordPress site
• Customization features
• Building pop-ups and sticky bars

Pricing: Each of their packages has a 14-day free trial. The pricing for their Launch package is $90 per month.

3. Tars

Tars is an AI-based, drag-and-drop bot and CRM software solution. The focus of Tars is increasing conversion rates by creating chatbots, and it doesn’t need any coding. 

Features:

• It integrates with Google Calendar, Google Sheets, HubSpot, and more

• More than 950 chatbot templates
• Its dashboard includes reports and analytics

Pricing: They have a free 14-day trial. For information about their pricing, you have to contact their team.

Automation Tools

Doing all the work by yourself can be very hard and inefficient, but automation growth hacking tools are here to do the job for you. 

1. Zapier

Zapier is a growth hacking marketing tool that lets you connect the web apps and move the information automatically. It integrates with +3000 apps such as Facebook Lead Ads, Google Sheet, Google Docs, Gmail, Slack, and more.

Features:

• CRM tools
• Collaboration tools
• Email management
• Forms automation

Pricing: They have a free plan with 100 tasks per month. Their Starter plan costs $19.99 per month.

2. Marketo

Marketo is one of the growth hacking tools that has a suite of tools that support email, campaign management, and marketing automation. It has a drag-and-drop interface that helps you build email templates. Using Marketo, you can also understand the impact marketing and channels have on revenue and engage the right customers with behavioral tracking. 

Features:

• It tests and creates landing pages
• You can use it for social media marketing
• A/B testing
• Lead management 
• It integrates with leading CRM platforms
• Campaign analytics

Pricing: They have a free trial. For pricing, you have to contact their sales team.

3. GetResponse

GetResponse is a marketing automation tool that allows you to create pages, send emails, and automate your marketing. It has reports, analytics, and customer segmentation. 

Features:

• lead generation tools
• A/B testing
• Campaign management, analytics, scheduling, and segmentation
• Channel management
• Customizable forms, fields, and templates

Pricing: They have a free plan with 1 landing page and up to 500 contacts. Their Basic plan with 1,000 contacts ( you can choose the number of contacts for each plan) starts from $15 per month.

Market research Tools

Without market research, you won’t be able to know your customers and sell them anything. Here are the best growth hacking tools you can use for knowing your users and their behaviors. 

1. Consumer Barometer

Consumer Barometer is a Google growth marketing tool that helps you understand how customers use the internet to research and purchase products. You can also figure out the kind of device they’re using and their countries. Understanding your customers leads to informed decisions and targeting the right customers.  

Features: 

• Graph builder
• Trended data (filtered by age group, gender, country, device)

Pricing: It is free.

2. Typeform

Typeform is one of the growth hacking tools for creating surveys, forms, and quizzes that won’t bore people and are fun to take. Its interface is easy, and there’s no learning curve. 

Features: 

• Built-in photos
• Custom layout themes
• Video libraries
• Drag-and-drop features
• Customization options

Pricing: They have a free plan with unlimited typeforms, 10 questions per typeform, and 10 responses per month. Its Basic plan costs $29 per month. 

3. UsabilityHub

UsabilityHub is a remote user research platform that tests the usability of your website by getting feedback from your colleagues. You can also recruit participants or use the testers that already exist in the software.

Features:

• Five-second tests
• Preference tests
• Prototype tests
• First click tests
• Design surveys

Pricing: They have a free plan with tests up to 2 minutes long. Their Basic plan costs $79 per month.

Email Marketing Tools

Email marketing is one the most efficient marketing ways to drive more revenue to your business. Use these growth marketing tools to do it in the best way possible. 

1. AWeber

AWeber is a strong email marketing tool that helps you with creating and sending automated email campaigns. But that’s not all there is to this tool. Read its features below.

Features:

• It builds landing pages
• Segments your users based on tags
• Email templates
• Sets your online store with more than 100 payment currencies 
• Direct integration with Canva
• Over 600 stock images

Pricing: They have a free plan with 500 email subscribers. Their pro plan starts from $19.99 per month. 

2. Vero

Vero is one of the powerful growth hacking tools that send emails based on visitors’ behavior on your website. You can even send emails after someone abandoned their shopping card. The good thing about Vero is that you don’t need any coding skills.

Features:

• Email segmentation
• Email A/B testing 
• Creating automated email campaigns

Pricing: They have a free version with 20,000 sends per month. Their premium plans start from $20 per month.

3. Mailchimp

Mailchimp is a popular growth marketing tool, especially for start-up companies. Using this tool, you are able to create, send and analyze emails and ad campaigns. It also has lots of templates, and with their template builder, you can make them from scratch if you know coding.

Features:

• Customized sign up forms to match your brands
• Pre-built marketing automation
• Building emails, landing pages, social ads, postcards
• Email segmentation 
• Integration with Facebook and Instagram ads
• Mobile friendly reports

Pricing: They have a free plan based on 2,000 contacts per month. Their Essentials plan costs $11 per month.

Inbound Marketing Tools

With inbound marketing, you are able to attract customers by creating valuable content. Here are the growth hacking tools you can use for this purpose.

1. HubSpot

As one of the best growth hacking tools, HubSpot is an easy-to-use CRM platform. You can use this tool to track and measure all of your marketing activities, such as email marketing, social media marketing, and blogging. It has a set of tools that you might need for marketing, sales, content management, and customer service. With all these tools, you are able to attract people and convert them into customers by managing a delightful customer experience.

Features:

• You can manage all of your activity in one single dashboard
• With their HubSpot academy, you are able to learn about anything
• Lead management tools include lead analytics
• Sales management tools include scheduling and tracking emails

Pricing: They have free CRM tools for content management, contact website activity, storing records for every company in your database, and tracking, managing, and reporting on the deals, tasks, and activities. Their bundle starter plan that contains all of their tools costs $50 per month.

2. LeadFeeder

By using this growth marketing tool, you can see exactly who visits your website and then connect to Google Analytics to turn your anonymous visitors into companies’ names. You can also track the exact behavior of these companies. This tool is greatly recommended for B2B businesses. 

Features:

• It automatically sends email alerts to users when an important lead visits your website
• Integration with CRM systems automatically updates lead records
• Lead segmentation

Pricing: They have a free plan that shows the leads in the last 7 days. Their premium plan has a free trial and costs $79 per month. 

3. Ahrefs

If you want to increase your inbound traffic, you need to optimize your SEO, and that’s exactly what Ahrefs does. With this tool, you can search for competitors’ keywords, backlink strategies, and PPC keywords. 

Features: 

• Keyword research
• Finds the best backlink opportunities in your field
• Helps you find SEO issues on your website and help you fix them
• Finds the most popular content on different topics
• You are informed via email every time you or your business is mentioned online

Pricing: They have a free limited plan. Their Lite plan costs $99 per month. 

Social Media Tools

Managing all your social media platforms is time-consuming and confusing. With these growth hacking tools, you are able to manage your different accounts from one single place.

1. SocialPilot

SocialPilot is a social media management software with several tools. This includes tools for scheduling, analytics, and reports. With the scheduling tool, you are able to post on multiple social media platforms such as Facebook, Instagram, Twitter, Google My Business, Tumblr, Pinterest, etc., from one place. Also, it has a social inbox feature that allows you to manage answers to your comments, mentions, and messages from one place. Its analytics tool gives you an in-depth report of what’s working and what’s not.

Features:

• Social media calendar that lets you see the scheduled content for different platforms
• Team collaboration tools that let you invite your team members to one dashboard
• Bulk scheduling with up to 500 posts
• Content curation that gathers new ideas for your social media platforms content
• Client management

Pricing: They have a free 14-day trial for each plan. Their premium plan starts from $50 per month.

2. Woobox

Woobox is one of the growth hacking tools that allows you to earn customer engagement for different platforms such as Instagram, Facebook, Twitter, etc. It does this by creating and running video contests, surveys, polls, and giveaways. It also gives you reports of the effectiveness of your campaigns. 

Features:

• Collecting emails
• Managing customer engagement from one place
• User-generated content
• Campaign customization

Pricing: They have a free plan with 100 participants per month and unlimited campaign creation. Their premium plans start from $32 per month.

3. Zoho Social

Whether you are a small company or a large business, Zoho Social helps you grow your social media presence. It has a set of tools for different purposes. Zoho Social gives you insight into the engagement of your previous posts and their activity, so you can use them before publishing new content. 

Features:

• Scheduling and bulk scheduling posts
• Visual reports and analytics
• Manage different social media platforms from one place
• Tracking revenue from your social media marketing efforts

Pricing: It has a free plan that allows you to publish on 7 channels and have 1 brand and 1 team member. Their premium plan for businesses starts from $15 per month. 

Traffic Acquisition Tools

Everybody wants more traffic, right? There are different ways to drive traffic that you don’t even know of. Use these growth hacking tools to increase your traffic. 

1. Nimble

Nimble is a CRM tool that integrates customer communication with productivity apps such as calendars and inboxes to optimize relationships for business growth. You can manage your personal and business relationship across social networks and emails. With this tool, you are combining CRM, social media, contact management, sales insights, and marketing automation. 

Features:

• You can read your messages from different platforms from one single place
• Finding and engaging targeted leads
• You will get notified when it’s someone’s birthday or someone changes their job
• You can understand who’s talking about you online

Pricing: They have a free 14-day trial. Their premium plans start from $25 per month. 

2. PushEngage

PushEngage is a browser push notification tool that sends push notifications to your users’ browsers (Chrome, Safari, Firefox, mobile devices, etc.) even when they’re not on your website. With PushEngage features, you are able to increase click and engagement rates, reduce cart abandonment, segment users, and create drip and trigger campaigns. 

Features:

• Automatically segment users based on users’ past actions (such as download or shopping history) to re-target them
• Autoresponder
• Integration with Zapier, WordPress, etc.
• Automated drip sales
• Analytics dashboard

Pricing: They have a free plan with 200 subscribers and 30 campaigns. Their paid plans start from $19 per month.

3. MixRank

MixRank is one of the growth hacking tools that help you find new customers with a data-driven approach. It gives you data about existing and potential customers, and competitors.

Features:

• Creating CRM and email alerts
• Be alerted about companies’ growth
• Track companies’ ad campaigns

Pricing: It has a free plan. Pricing is not available on their site. 

Lead and Customer Activation Tools

With lead generation tools, you are able to increase your customer base. Here are the best growth hacking tools you can use.

1. Totango

Totanga is one of the growth hacking tools which enables you to track the customers’ struggles and health signals using your product. It also allows you to design, run and measure your best customer engagements.

Features: 

• User activity streams
• Conversion streams such as sign-ups and purchases
• Driving conversion
• Increasing retention

Prices: They have a Free Forever plan with 100 customer accounts. Their paid plans start from $199 per month. 

2. Amplitude

Amplitude gives you in-depth analytics about users’ behavior. You can view the app users’ behavior with real-time activity feeds and timelines. You are also able to measure the success of your funnel and see where people leave your website during it. Besides, they have a stickiness graph feature that allows you to see how often users engage with your app. 

Features:

• User segmentation
• You can make custom cohorts from data points
• User flows

Pricing: With their free plan you can track up to 10 million actions per month. Pricing is not available on their website. 

3. Hello Bar

Hello bar is a growth marketing tool that is used to design bars in a way that drives traffic, reduces cart abandonment, and increases visitor engagement. 

Features:

• You can track the number of clicks that each of your bars gets
• Customizable header bars with coloring options
• Design alerts, pop-ups, and sliders
• Page takeovers

Pricing: They have a Free Forever plan with 5,000 pageviews, 10 pop-ups, 1 live test, and unlimited number of subscribers. Their paid plans start from $29 per month.

Bonus

Here are some other useful growth hacking tools you can use.

1. Fiverr

Fiverr is not a tool but a marketplace where you can find services and freelancers for different kinds of tasks in more than 50 categories. This platform is especially good for small businesses since the pricing is cheap.  

Feature:

• You can manage your freelance activities such as project creating and approved budgets from one place
• Transparent pricing

Pricing: Fiverr freelancers’ prices start from $5. 

2. Canva

You must have heard about Canva. So, you’re probably wondering why Canva is on this list? You need to design stuff no matter what your job is! Your social media and blog posts need quality images, logos, and infographics. Canva helps you with designing them perfectly. If you don’t use any images, your blog will be boring and hard to read. So don’t underestimate the power of photos!

Features:

• Canva provides correct sizing templates for other platforms
• It contains stock photography

Pricing: They have a free but limited version. Their premium package pricing for a team with 1-5 members starts from $12.99 per month. 

3. Calendly

Calendly is a productivity tool for scheduling meetings. You can organize meetings between colleagues or customers. With Calendly, the different time zones won’t be an issue since you are able to set time preferences, create a link and send it to participants so they can choose their preferred time.

Features: 

• You can add Calendly directly to your website
• Scheduling meetings

Pricing: They offer an Always Free plan with only the basics. Their premium plans start from $10 per month. 

4. MarkupHero

Markup Hero is one of the growth hacking tools where you can share screenshots, PDFs, Images, websites, and more. You can also manage your markups with tags and filters.

Features:

• You can use it on different operating systems such as Windows, Mac, Linux, and Chrome
• Annotation tools such as multi-page and PDF editing

Pricing: They have a free plan. Their paid plans start from $5 per month.

5. StayFocused

StayFocused is a Chrome extension that restricts your time on the websites you shouldn’t be spending time on. 

Pricing: It is free.

Conclusion

The competition in online businesses is growing day by day, and you’re not the only one doing what you do. There are lots of other people, and they’re constantly trying to be better than everyone else. You don’t want to fall behind them, do you? That’s why you need growth hacking tools to excel your rivals. 

In this article, we introduced 32 growth marketing tools in different categories with their features and pricing. We explained tools for visitor tracking, customer activation, traffic acquisition, social media and email marketing, automation, market research, and more.

One last thing I want to say is that you can’t sell your products if you don’t know who your customers are. Understand your users’ behavior to boost conversion with WatchThemLive. Sign up and see what’s waiting for you!