Marketing refers to all the activities a business does to draw potential customers’ interest in their products or services. The goal is to attract ideal customers and then acquire and retain them by fulfilling their needs.
Cost per lead (CPL) is one of the most important eCommerce metrics for measuring marketing effectiveness. Calculating cost per lead helps you keep track of your marketing spending, manage your budget, and make better marketing decisions. In this blog post, we’ll discuss what cost per lead is and how to calculate it. We also give …
Shopify plugins allow you to add new features and functions to your e-commerce website to optimize it for more sales. Shopify offers hundreds of plugins that help businesses elevate their online stores. They are one of the main reasons for the popularity of this user-friendly e-commerce platform. With this huge number of plugins, browsing the …
10 Best Shopify Plugins to Boost Your e-Commerce Sales Read More »
Snackable content is what today’s impatient web users are craving for who are hungry for content more than ever. This type of content is easy to consume and more attention-grabbing than other types. It is also highly shareable, which allows you to reach more people and connect with more prospects. Snackable content is not only …
Snackable Content: How to Satisfy Your Audience’s Appetite Read More »
More and more businesses are turning to account-based selling thanks to the data-driven insights provided by the new technologies. Having access to these insights allows companies to find key target accounts and personalize their marketing for them. Therefore, account-based marketing can fuel revenue growth; as a matter of fact, it has increased the win rates …
As podcasts gain in popularity every day, sales podcasts are no exception. Listening to podcasts is an excellent way to learn new things; they are easy to consume and quickly provide valuable information. What makes them even better is listening to them while doing other activities. If you want to listen to sales podcasts but …
Best Sales Podcasts that You Should Listen in 2021 Read More »
You’ve decided to use outbound sales strategies to attract more b2b leads? Excellent! These strategies are great if you want to generate leads more quickly. Marketers usually spend resources on increasing the number of visitors to their website. But with the increasing competition and ever-changing search engine algorithms, it’s not easy to drive more traffic …
Outbound Sales: A Simple B2B Lead Generation Guide Read More »
Saas marketing or marketing for software as a service is a unique and developing area. The most important things in this area include product features, user experience, and the support you provide. It is a distinct and challenging marketing subset, mainly because of its nature being intangible. Saas model work based on two key elements: …
Simply, microsite definition is “small sites with one or two web pages.” It is the top priority of any customer-centric business, as it offers an adequate representation of your business. The primary landing page of the microsite might have its domain name or subdomain. This single or set of pages is designed to serve as …
eCommerce metrics must be tracked to ensure the success of businesses in this sector. These parameters provide you with a thorough understanding of your company’s success factors. Moreover, they allow you to make crucial changes in your operations to meet strategic objectives. Finding and tracking the appropriate eCommerce KPIs are the prerequisites for making educated …
Key eCommerce Metrics That You Should Be Tracking in 2021 Read More »
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