Have you ever wondered what customer success metrics are and why they’re so important?! Well, all companies today realize the importance of customer experience and try their best to keep ahead of the competition. Despite the changing world of marketing and increased customer demands, it’s important to know how to deal with unhappy customers and …
Top 12 Essential Customer Success Metrics You Need to Measure Read More »
It goes without saying that creating a website to promote your brand is a highly beneficial, yet demanding task. We all know that the devil’s in the details! Therefore, you need to be extremely alert as to what could possibly go wrong. Under such circumstances, a website launch checklist can be of great help. Let’s …
Website Launch Checklist: 18 Things to Check Before and After Read More »
When you see a bad website design, you quickly know it is not user-centric. But it is difficult to find out the cause of this bad design on the websites. Today, designing a website is not a very difficult task, and even if you do not have enough experience in this field, you can create …
Figuring out your company’s retention rate is extremely important as it can help you to understand how efficient your business is. Your retention rate is a key metric that tells you how well your company is retaining customers. The higher your retention rate, the more efficient your business is. In this article, we go over …
What Is Retention Rate and How to Calculate it: Strategies + Examples Read More »
The importance of having and gaining knowledge is no secret; knowledge is everything, and data is knowledge in a digitized form. Data has become an extremely important factor since the age of technology. You need it to gain insights about a specific topic and to perform research. Data is an inseparable component of our world …
Data Collection Methods: Tools, Tactics, and Types + Examples Read More »
Nowadays, we all get used to living with COVID-19. Although COVID-19 impacts small businesses, many of them prospered during this time. Drawing on a survey of more than 5,800 small businesses between March 28 and April 4, 2020, 50% of American workers were employed, while 43% of businesses were temporarily closed. The question is, what …
Customer Experience for Small Businesses: 7 Strategies to Improve it Read More »
An exceptional buying experience is one that is memorable and enjoyable for customers and creates an excellent customer experience. There are a few key elements that are necessary in order to create such an experience. First, it is important to create a warm and welcoming environment. This can be done by having a friendly and …
Any Google Analytics report is made of metrics and dimensions. A metric is a quantifiable measure used to track and assess the status of a process, goal, or activity, while a dimension is the attribute of visitors to your website. To assess your website’s performance on the marketing goals, the most reliable way is to …
What Is a Metric in Google Analytics: All You Need to Know Read More »
Digital transformation forces companies and businesses to adapt their business models to the new market reality. It has given the customers control over their interactions with any digital businesses. The digital transformation process involves companies integrating technology in their operating areas. In this article, we are going to provide you with an explanation of the …
Digital Transformation and Customer Experience: What’s Their Relation? Read More »
Reaching your target audience is difficult in today’s marketing world. Although segmenting your audience is crucial to any marketing strategy, it’s often overlooked or done poorly. Audience segmentation divides your target audience into smaller and more manageable groups. It allows you to understand your customers better in order to create more targeted Ad campaigns. If …
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