marketing

LinkedIn is a platform that is exclusively focused on professional networking. It gives users access to industry trends and growth prospects. Since its establishment in 2003, LinkedIn has developed into a hub for businesses. Users can now tell about their accomplishments, share their professional experiences, and display their skills.  LinkedIn users can establish professional connections …

How to Delete LinkedIn Account: Best Step-By-Step Guide in 2024 Read More »

Business-to-business, or B2B, and business-to-consumer, or B2C, are the two categories that most companies fit into nowadays. Businesses that operate in B2B and B2C markets employ strategies and methods that are unique to their field. Knowing B2B vs B2C differences is important and may assist you in choosing the kind of business to start based …

B2B vs B2C: the Complete Beginner Guide + Examples in 2024 Read More »

If you are a business owner and want to find your place in the market, make sure to consider being part of a B2B marketplace as soon as possible. In this rapidly growing market where no one is safe and must try their best to survive, being part of a marketplace can be the winning …

B2B Marketplace: Complete Definition + Top 10 Marketplaces in 2024 Read More »

Marketing automation leverages software to handle customer communications and internal business tasks that typically require manual effort. For small businesses, this means you can bring your marketing strategy to life without draining your resources or mental energy.  This technology shines when you already have an audience and a plan to nurture them. Marketing automation tools …

7 Benefits of Marketing Automation for Your Business Growth Read More »

SaaS sales, or software-as-a-service, is a trending niche in our marketing area. This concept is very different from what marketers used to do in the past. SaaS involves selling some sort of service over the cloud to your customers and they won’t have any physical copy of anything. This is why it is trickier to …

SaaS Sales: A Complete Beginner Guide in 2024 Read More »

One of the most important subjects in the marketing world is the experience that customers have with your service or product.  Therefore, one of the well-known areas of marketing is experiential marketing. This experience can be digital customer experience or other forms of customer interaction. However, what is the experiential marketing definition? Where and in …

Experiential Marketing: Best 2024 Guide + Types & Examples Read More »

Online trading has grown significantly in India over the past decade. With advancements in technology, the financial markets have become more accessible to the average investor, allowing them to run a successful business. One platform that stands out in this revolution is MetaTrader. Known for its robust features and user-friendly interface, MetaTrader has become a …

MetaTrader in India: Revolutionizing Online Trading in 2024 Read More »

Demand Side Platforms (DSP) was another significant change in digital advertising as it automated the process of buying ad space; it enabled advertisers to coordinate and manage multiple accounts in ad exchange and data exchange.  This idea originated largely from the mid-2000s as advertisers demanded more targeted ways to manage their display advertising campaigns. In …

The Evolution of Demand Side Platforms 2024: From Inception to Innovation Read More »

As a marketer, it is easy to think that your most important job is to make a sale and the job is done after that. However, the real deal is after the first purchase. This is where the role of the customer success manager shines. customer success manager jobs are getting the attention they need …

What Is a Customer Success Manager: Complete Guide in 2024 Read More »