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For newly established businesses or even the bigger ones, one of the things that must be considered is the customer journey. As a business owner, you need to know what route your customers take on their way to convert and what obstacles are on their way. In the marketing world, this is called a conversion funnel.
The most common types of conversion funnel are click funnel and sales funnel. These two categories both have their unique characteristics that we will be covering in this article. So, stay with us till the end to learn how to use these concepts to your advantage.
Note: WatchThemLive is a behavior analytics tool that helps you improve your conversion funnel. Keep reading to learn how.
What Are Click Funnels?
The “click funnels model,” as it’s known, is a conversion funnel that nurtures buyers from the first time they meet a brand to the point of conversion.
Customer acquisition, motivating and encouraging users through interesting content, and conversion are all part of the click funneling process. Even if your company is new, setting up a click funnel for it can be a very effective strategy to get high conversion rates. This will give you the edge you need to compete with your market rivals.
Short and long click funnels are both possible. Because of the fact that the customer can get to the point faster, short click funnels are the most effective and generate the highest conversion rates. Longer click funnels can be frustrating to users and lead to abandonment.
However, they allow you to collect more data about your customers.
What Are Sales Funnels?
In the same way that the click funnels model maps out the customer journey, sales funnels map out the customer journey, starting with a consumer’s initial visit to your website and ending with them being converted into a customer. If you want to convert your visitors into customers, you’ll need to map out their journey. Email and social media marketing are the first steps in a sales funnel. These are two great ways to reach out to your target audience and provide them with the information they need.
The important thing you must keep in mind is that in the sales funnel, the conversion is equal to purchasing. If your funnel is leading your customers to complete their purchases, you’ve done a great job.
What Is the Best Software to Boost Sales Funnels?
As a business owner, it’s your responsibility to make sure you are using all the best tools available in the market to make your business thrive. You can’t just rely on old-school methods. There are multiple technologies in the market that can help you a lot in your search for higher conversions. One of these technologies is WatchThemLive.
WatchThemLive is a user tracking platform with lots of useful features specially designed to help you out with your sales funnels process. WatchThemLive most useful feature, in this case, is its session replay service. You may ask what is session replay. Well, by using session replay you are able to watch every single user journey through your website. This means you will be able to extract valuable information from these journeys and optimize your conversion funnel including both click funnels and sales funnels.
All you need to do is to follow these steps and make a profitable funnel and overwatch it:
- Sign up free and confirm your email address.
- Add your website in the “Websites” tab.
- Add the tracking code to your website.
- Use the free session replay service to monitor your customers in a way you’ve never experienced before.
What Is the Difference Between Click Funnel and Sales Funnel?
Well. This is where we finally discuss click funnels vs sales funnels and see how these two methods are so similar and different at the same time:
1. Starting Point
Where does the process begin in each of these methods? well, in a sales funnel, the journey begins with the first time your customer visits your website and interacts with it. However, in the click funnel, it starts with a social media post or other ways such as email or paid Ad. This will initiate the funnel from the top of the process.
2. Keeping Contact
To keep in contact with your customers in the click funnel, you need to some add-on pages or upsell. However, in the sales funnel, you must use sales tactics such as calls or informational newspapers and emails.
3. Conversion Point
The meaning of conversion is the main difference in these methods. In the click funnel, customers will complete their conversion by downloading free content, clicking on specific links, or purchasing a product or service. But, in the sales funnel, the conversion only occurs when customers complete their purchase.
You’ll be better able to leverage each in your digital marketing strategy now that you know the differences between click funnels and sales funnels. And keep in mind that these methods can be used at the same time or separately.
Conclusion
Customers are the most important part of any business. If you want to make more sales you need to notice your customers’ desires and provide them with exactly what they need in the shortest amount of time. This is not possible without using conversion funnels such as sales and click funnels. You learned each one of these methods’ definitions and differences in this article. Now it’s time to grab a perfect software such as WatchThemLive and start building your own funnel to boost your business.
