Whether you have an eCommerce store, SaaS company, or lead generation website, you should improve the user experience to thrive. There is no better way to observe how visitors interact with your website and its elements than session recording analysis. Session recordings, also known as session replays, are the video footage of visitor sessions, their clicks, taps, and scrolls. These videos provide you with an experience similar to sitting right next to your visitors.
While watching your visitors’ interaction with different elements on your website, you collect realistic qualitative data required for educated decisions. Though, you should learn how to extract the most valuable insights and analyze them. Here’s a six-step process that helps you get the most out of your session recording analysis.
Before moving on to these steps, make sure you have access to the WatchThemLive account. No worries if you don’t have one, you can still sign up for free in just a few minutes:
Session Recording Analysis in 6 Steps
After equipping your website with a robust analytical tool such as WatchThemLive, it’s time to start the actual analytics process. So, we recommend the following six steps for the most effective analysis:
1- Plan your Analysis Session
Although watching a user’s session recording may seem like an interesting video, you should prepare yourself for the analysis. For this purpose, it’s best to devote about 2 hours of your time to fully focus on the session replays. Usually, you need to watch about 15-20 videos to get valuable insights in each watching session.<