Optimizing your web pages will help you increase conversion rates and design a successful website. Without page optimization, you probably won’t get the results you want from your website. And by optimizing your pages, you will increase opportunities for converting visitors.
In this part of our guide, we will discuss how the data WatchThemLive provides can help you with page optimization. Here are the questions you can answer using this service:
1- Is the Web Page Useful for Your Visitors?
WatchThemLive enables you to track all the visitors’ interactions with a specific web page. Are they engaging with your content? How much time do they spend on the page? Are there any elements distracting the user? By watching visitors’ sessions and tracking their activity on a specific page, you can answer these questions and more.
Then, you will be able to create the best content for your visitors, deliver an exceptional user experience, and add value to your audience.
2- Why Are Visitors Leaving the Page?
If a certain web page has a high bounce rate, you might need to optimize it. With WatchThemLive, you can find the reasons people leave your page. Maybe there are too many ads on the page overwhelming the visitor, your content doesn’t resonate with your audience, or your page isn’t responsive to mobile devices.
Whatever the reason is, you can figure it out by watching the session recordings of the users who have visited the page.
3- Are You Giving Visitors What They Want and Expect?
If your page doesn’t give your visitors what they expect, they will leave immediately. Today, it’s not just about creating compelling content and designing a perfect website. You also have to meet visitors’ expectations to attract their attention and beat the competition.
When analyzing users’ interactions and watching their video sessions on a page, try to find out if any of the below is dissatisfying visitors:
- Your website design is not up to date.
- Your content isn’t easy to read.
- Your page loads very slowly.
- The UI is not user-friendly.