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You may have used the PS word for many years but have not thought of its meaning. In the past, it was a usual thing to add a part named PS at the end of the letters which were written by hand. Nowadays, we use this word in emails and other text-based messages that we communicate with each other through them. But what does ps mean?
In this article, we will discuss the definition and how to use PS in email marketing, where it still can shine and be beneficial to your campaigns. So, stay with us to the end if you are curious about the PS meaning and its use in email marketing.
What Does PS Mean?
This is the main reason for writing this article and we will answer it right now. What does PS mean? Well, PS is an abbreviation for ‘postscript’ and comes from the Latin word postscriptum which translates to ‘written after’. This is exactly what PS means. When you add a part at the end of your email or any text document, it will be considered as PS or postscript.
In the old days, when people could not edit and fix their written letters, they had no other option for adding extra information at the end of a letter besides using PS. Imagine remembering something or having to emphasize a particular subject. The best way to do it was using PS. This is still a valid reason for using PS in emails instead of letters.
How to Format a PS?
Some matters must be taken care of before writing a P.S. in email. The placement of PS is at the end of the email and after your signature. You also can use PS as the British version of this abbreviation or P.S. as the American one. There is no difference between them so the choice is all yours.
You may have seen some formats like PPS or even PPPS. Do not use these formats in your emails at all. Your goal is to raise your email conversion rate and these formats have negative effects on your readers.
The next and final tip on how to write ps is to keep it short and straightforward. If you write a long paragraph in your PS, it will lose its purpose which is to emphasize a small detail or motivate your customers to act.
How to Use PS in Emails Properly?
Now that you know ‘what does PS mean’ and its right format in your email, It is time to dive deeper into this subject and see the proper way of using PS in emails. PS is one of the first parts that is read by your customers. Therefore it can have a big impact on how your customers see and engage with your emails. Stay till the end to learn this important part:
1. Use CTAs
A PS at the end of your email is the perfect place for a well-designed CTA. This is based on the Zeigarnik effect which according to Wikipedia is that uncompleted tasks will remain a burden on people’s shoulders and will be recalled more after the interruption.
It translates to this fact that when the customers read your PS and do not complete your CTA, it will linger with them and the chance that they finish their reading by clicking on your CTA will be much higher.
2. Promote New Services and Products
It is a wise decision to include a link to your new services or products in the PS section of your emails. It is a place where your customers will most likely check before reading your email body. Therefore, promoting a new product can be reasonable.
There is no need to worry if the product or service is not related to the main body of your email. The goal here is to raise awareness among your customers about your products, which can still be achieved effectively.
3. Offering Special Bonusses
While using email marketing platforms in your email campaigns, you probably have written a specific email for your sales and other occasions that will be sent to your customers. However, it is not uncommon to promote your special events and bonuses in the PS sections of other emails that you send out.
After learning what PS is and its importance, you can easily guess how beneficial it would be to include your sales and special offers in the PS of your emails.
4. Add Some Personal Touch
While writing your emails PS section or using an AI email generator to do it for you, make sure to include some sort of personal details and welcoming messages in your writing. This will help you forge a stronger bond with your customers and let them know that their well-being and happiness are important to you.
5. Use Mostly in Conversational Emails
PS sections were used in old-school letters which usually were conversations between two people or organizations. Therefore, it is well suited for these kinds of emails and campaigns. However, you can use PS in all of your emails if they are written well and according to the body of the emails.
FAQs
PS section in emails can have a great impact on collaboration between you and your customers or your other colleagues. Therefore, it is important to know every detail about it. In this part, our goal is to cover all these details that have not been answered in the main body:
1. What Does PS and QS mean?
QS originates from old English pubs and has the meaning of being careful about oneself actions. However, in email marketing and letters, QS means quad space and is used at the beginning of emails to separate the date and personal title of the receiver.
2. Is Using PS In an Email Professional?
Yes. using PS is common in both formal and informal emails. However, It’s important to ensure that the tone of your ‘PS’ matches the body of the email and stick to the proper way of writing it, as discussed in this article.
Conclusion
Emails that you send out and their details are important for your email marketing campaigns and the outcome of them. In this article, we went through ‘What does PS mean in a letter’ and discussed the question ‘What does PS mean’. Additionally, we introduced you to some of the tips that can increase the click-through rate of your emails. You can use these tips while writing your email and see the impact they have on your email campaigns for yourself.
