Day: May 26, 2021

These Website Layouts Are UX Friendly & Bring Conversion

A UX-friendly website layout not only helps you strengthen your customer relationship but also develops trust and attracts new customers. As customers are the core of any business, customer-oriented marketing approaches are effective. Thus, creating a great experience for your customers and prospects can bring conversion and lead to your business’s success. Designing a great …

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Psychographic Segmentation: Definition, Examples, and Types

Customer psychographic segmentation is a new approach in marketing. It starts by answering the question, “why each customer group buys the goods and services you offer?” In the conventional methods, marketing gurus would define customer personas based on demographic data. They do that by determining the most valuable customers’ age, gender, location, marital status, and …

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