‘How to add reviews on Shopify?’. it’s a question that many Shopify users are asking. As an online store owner on Shopify, you know how crucial it is to gain your customers’ trust. With the abundance of options available online, it’s essential to make your store stand out and appear credible.
By using market research tools to analyze customer feedback and reviews, businesses can gain valuable insights into their customer’s needs and preferences, allowing them to make informed decisions about product development and marketing strategies.
In this guide, we’ll walk you through the process of how to add reviews on Shopify, step by step. And if you’re looking to streamline the process and take your review game to the next level, we’ll also introduce you to WatchThemLive, a powerful CRO tool designed to help you collect and manage customer reviews efficiently.
Without further ado, let’s dive into the steps involved in adding reviews to your Shopify store.
Why Reviews Matter for E-commerce Stores
Reviews play a crucial role in the success of e-commerce marketing tools. They serve as social proof for potential customers, providing them with insight into the quality of products and the level of customer service they can expect to receive.
Additionally, reviews can help improve search engine optimization (SEO), as they increase the amount of user-generated content on a website, improving its visibility in search engines.
Reviews can also provide valuable feedback for businesses. They can help businesses understand their customers’ needs and preferences, identify areas for improvement, and make informed decisions about product research and marketing strategies.
For instance, if a product consistently receives negative reviews about a particular feature, a business can use this feedback to improve the product or remove the feature altogether.
Now, let’s get started with our step-by-step guide on how to add reviews on Shopify. So keep scrolling!
How to Add Reviews on Shopify
Now that you know why reviews are a crucial element for e-commerce businesses, it’s time you learned how to add reviews on Shopify. Here is a comprehensive guide to help you out:
Step 1: Install a Review App
If you’re not sure how to add reviews on Shopify, don’t worry! It’s easier than you might think.
The first step in adding reviews to your Shopify store is to install a reviews app. Shopify has a range of free and paid review apps available in the Shopify App Store.
Some of the most popular apps include Judge.me, Yotpo, and Product Reviews by Shopify. Choosing an app depends on your requirements and budget. Some apps offer advanced features such as automatic review requests, moderation, and analytics, while others provide basic review functionalities.
Before installing a reviews app, it’s essential to ensure that it’s compatible with your Shopify theme and doesn’t conflict with any other apps installed on your store.
Once you’ve chosen an app, install it on your store, and follow the setup instructions. Onto the next step of our guide on how to add reviews on Shopify!
Step 2: Configure the Reviews App
After installing the reviews app, the next step is to configure it according to your preferences. This step involves customizing the review form fields, design, and display options. Most review apps offer a range of customization options, such as the ability to change the color, font, and layout of the review widgets.
It’s crucial to ensure that the review form fields are relevant and capture the necessary information. For example, you can add fields such as product rating, title, description, and images.
Additionally, you can choose where to display the reviews, such as on the product page, a separate review page, or both.
Step 3: Collect Reviews
After configuring the reviews app, it’s time to start collecting reviews. There are two ways to collect reviews: manual and automatic.
In the manual approach, you can request reviews from customers who have recently made a purchase by sending them an email or message. The automatic approach involves enabling review requests after a set number of days, such as 14 or 30 days after a customer has made a purchase.
To encourage customers to leave reviews, you can offer incentives such as discounts or free shipping. Additionally, you can include a call-to-action button on your website or product pages, prompting customers to leave a review.
Step 4: Moderation
As the reviews start coming in, it’s crucial to moderate them to ensure that they comply with your guidelines. Moderation involves checking the reviews for spam, profanity, or irrelevant content. Most review apps come with built-in moderation tools, while others require manual moderation.
It’s essential to maintain the credibility of your store by ensuring that the reviews are genuine and from real customers. You can also set up automated moderation rules that flag reviews containing specific keywords or phrases.
This step is crucial in maintaining the credibility of your store and avoiding any spam or fake reviews.
Step 5: Display Reviews
After moderating the reviews, it’s time to display them in your store. Most review apps come with customizable widgets and templates that can be easily integrated into your store’s design. You can choose where to display the reviews, such as on the product page, homepage, or a separate review page.
It’s essential to ensure that the reviews are displayed prominently and in a visually appealing manner. In fact, a study by Spiegel Research Center found that displaying reviews can increase conversion rates by 270%.
Additionally, you can add features such as a product rating summary or a filter function that allows customers to sort reviews by rating or date.
Most apps come with customizable widgets and themes that can be easily integrated into your store’s design.
Step 6: Monitor and Respond to Reviews
Finally, it’s crucial to monitor the reviews and respond to them promptly. Responding to reviews shows that you value your customers’ feedback and are committed to improving their experience. Additionally, it helps build a loyal customer base and encourages repeat purchases.
It’s essential to respond to both positive and negative reviews. For positive reviews, thank the customer and show your appreciation. For negative reviews, acknowledge the customer’s concern and offer a solution or explanation. Additionally, you can use the feedback from reviews to improve your products and customer service.
Finally, it’s essential to monitor the reviews and respond to them promptly. Responding to reviews shows that you value your customers’ feedback and are committed to delivering an exceptional customer experience. Additionally, it helps build a loyal customer base and encourages repeat purchases.
Now that you know how to add reviews on Shopify let’s explore WatchThemLive, a powerful CRO tool designed to take your review game to the next level!
If you’re looking to add another layer of social proof to your e-commerce store, consider incorporating video testimonials. With WatchThemLive’s video testimonials feature, you can easily capture and showcase authentic reviews from your satisfied customers.
Simply upload your customer’s video testimonial to your product page or homepage and watch your conversion rates soar. Learn more about this powerful feature and sign up for a free trial today!
How to Encourage Customers to Leave Reviews
Encouraging customers to leave reviews is essential for businesses looking to build a strong online presence. There are several strategies businesses can use to increase review volume.
One of the most effective ways to encourage customers to leave reviews is to ask for them directly. Businesses can send follow-up emails asking for feedback, provided they’re not overwhelming customers with too many emails.
Another effective strategy is to offer an incentive for leaving a review. This could be a discount code, free shipping, or a chance to win a prize. Businesses can also make it easy for customers to leave reviews by including a review section on their website or providing links to review sites like Yelp, Google, or Facebook.
How to Respond to Negative Reviews on Shopify
Negative reviews can be challenging for businesses to handle, but it’s essential to respond to them professionally and empathetically. Responding to negative reviews in a timely manner can show customers that you care about their experience and are willing to address any issues. This can help build trust with customers and potentially turn a negative experience into a positive one.
When responding to negative reviews, businesses should start by thanking the customer for their feedback and acknowledging their concerns. It’s crucial to avoid getting defensive or dismissive and instead focus on addressing the issue the customer experienced.
Businesses should apologize for any negative experience the customer had and offer a solution or explanation for the issue. They should also encourage the customer to reach out to them directly if they have any further concerns.
Responding to negative reviews can also help build trust with customers and show that you care about their experience.
It’s also important to note that responding to negative reviews can have a positive impact on search engine optimization (SEO), as it can increase the amount of user-generated content on a website. This, in turn, can improve a business’s visibility in search engines and potentially attract more customers.
People Also Asked About How to Add Reviews on Shopify
So far, you learned why reviews are a crucial part of any e-commerce business, and how to add reviews on Shopify. Now, let’s go over some frequently asked questions so that there is no more confusion!
Q1. Can I Import Reviews From Other Platforms or Sources Into My Shopify Store?
Yes, you can import reviews from other platforms or sources into your Shopify store. Many review apps offer this feature, allowing you to easily transfer your existing reviews from other e-commerce platforms, social media, or other sources.
However, it is important to ensure that the reviews are genuine and from real customers, and not fabricated or misleading.
Q2. Are There Any Legal or Ethical Considerations I Should be Aware of When Collecting and Displaying Customer Reviews on My Shopify Store?
Yes, there are several legal and ethical considerations to keep in mind when collecting and displaying customer reviews on your Shopify store. First, you must ensure that the reviews are genuine and from real customers, and not fabricated or misleading.
Additionally, you should obtain consent from the customer before using their review, and respect their privacy by not sharing any personal information. It is also important to monitor and respond to negative reviews in a professional and respectful manner and avoid manipulating or deleting reviews for your own benefit. Finally, ensure that you comply with any relevant laws and regulations regarding customer data, such as GDPR or CCPA.
In conclusion, knowing how to add reviews on Shopify is a great way to build credibility and trust with your customers. By following the above steps, you can easily add reviews to your store and reap the benefits of increased conversions, sales, and customer loyalty.
It’s important to remember that adding reviews is an ongoing process that requires regular monitoring and moderation. By staying active and responsive, you can build a loyal customer base and enhance your store’s reputation.
If you’re looking for a tool to help you with your Shopify store, consider using WatchThemLive. It’s a conversion rate optimization (CRO) tool that allows you to capture and display customer reviews and testimonials on your store.