6 Website Personalization Tools to Beat the Competition

website personalization tools

80% of customers prefer brands that offer them personalized experiences. Both Customers and businesses prioritize a personalized experience. People love to visit websites that provide them information, offers, products, and an experience based on their interests. Personalization increases your website’s relevancy to a specific industry; thus, you will have a high ranking on search engines. The higher you rank on search engines, the more people will notice you. With personalization, you show your customers that you understand and care about them. So for surviving in the competitive market, web personalization is a must for you. So, If your website is not personalized, you’re most likely going to lose many potential customers. 

But don’t get scared now! Stay with me to find the solution. With website personalization software, you no longer need to conduct demographic and psychographic segmentation manually. For personalizing your website, there are lots of tools that can be useful. However, you might ask:”Which one of them is the one that I actually need? How can I be sure that I’m spending my money on the right tool?” Keep reading this article to find the answers to your questions and the best website personalization tools.

1. WatchThemLive

WatchThemLive homepage

WatchThemLive is one of the free website personalization tools that measures and analyzes customers’ behavior. The most important step in personalizing your website is understanding visitors’ behavior. WatchThemLive provides great features such as heatmaps and session recordings that show visitors’ interactions with your website. Learning your customers’ habits and behaviors leads you to personalize your website in the best possible way. With this data, you will be able to detect any errors on your website.

User Tracking

User tracking is the process of gathering information to monitor users’ behaviors. It helps you realize what elements on site they enjoy, their time on-site, if a link is not working, and what causes them to leave your site. This information helps you personalize your website based on customer-centric data. Moreover, WatchThemLive provides heatmaps for your website and tracks users’ activity with session replays.


WatchThemLive heatmaps

Heatmaps are a data visualization tool that make understanding complex data easier. Unlike other data visualization methods, heatmaps do not require any additional data to be understood. Heatmaps give marketers valuable information about customers’ interactions with their website, such as taps or any mouse movement.

Not only that, but heatmaps also allow you to identify the most popular areas on your website, so you can add your CTAs in those places and increase your conversion rate. 

Session Recordings

WatchThemLive session replays

Session replays, record everything! And when I say everything, I mean it records each and every step your visitors take during their stay on your website. With this data, you can follow customers’ journeys as if you are taking it yourself! Amazing, isn’t it? Also, you’ll be able to detect and fix any UX problem that your website is facing. 

When you know what customers are doing on your website, their pain points and what they like about your pages, you can customize your website based on that to give your users the best-customized experience. 

With WatchThemLive, you’re killing multiple birds with one stone since it has all the website personalization tools you need and more! Stop wasting time and sign up for FREE right now!


WatchThemLive has an entirely free package and premium ones. Here is the pricing for monthly packages:

  • Pro: $9 per month
  • Advanced: $39 per month
  • Enterprise: $149 per month

2. Google Optimize

Google Optimize homepage

Google Optimize is a website personalization tool suite from Google that lets you run A/B tests. With A/B testing, you can compare two versions of your website to see which one is producing better results. There are two versions of this software. One is Optimize, which is free but limited, and the premium one is Optimize 360, which is suitable for enterprises.


  • Quick connection to Google Analytics for data tracking
  • Easy to use
  • Helps you increase the conversion rate


  • It only supports web testing, not mobile testing
  • Customer segmentation is not always accurate, and it’s only accessible through Google Optimize 360
  • You can’t upload new images to use in your A/B testing unless you use your own server or a third-party tool


The premium package costs about $150,000 per year.

3. Personyze

Personyze homepage

Personayze is a tool that provides omnichannel personalization such as website personalization, email personalization, and A/B testing. It supports websites, apps, and email. Personyze offers:

  •  Onsite and email targeting: behavioral targeting and targeted emails
  •  Recommendation engine: dynamic landing pages and remarketing emails


  • Excellent customer service
  • You can segment your target audience by different variables


  • It takes time to learn working with it
  • It’s not very user-friendly
  • Personyze pricing is pretty high

If you are a start-up company or on a budget, you can use a cost-effective tool like WatchThemLive. It has many great features for an affordable price. Sign up here and get started.



It has free and premium packages. The power premium package costs $450 per month. 

4. Proof

Proof homepage

Proof or useproof is a personalization software that optimizes your website in a way that turns visitors into leads and boosts conversion rate. It improves personalization with images, CTAs, and content blocks without the need to change your code. It’s suitable for small businesses and saas companies.


  • Easy to use interface
  • Supports targeting system
  • Analytics and A/B testing


  • Poor customer support with no live chat
  • It doesn’t offer a free plan


For 100K users, you have to pay $199 per month.

5. VWO

VWO homepage

VWO is an experimentation platform that lets you run A/B testing on websites, apps, and products. Some of its features include:

  • Funnel analysis
  • Observation and hypothesis 
  • Cart abandonment management


  • It has a strong support team
  • You can keep a long term track of your goals’ performances 
  • Supports multiple targeting options


  • When running multiple tests at the same time, It doesn’t have a dashboard to put everything in one place
  • When scrolling down the site, heatmaps don’t work properly
  • It takes time to get used to working with it


You have to contact VWO team to get their pricing.

If you’re looking for a user-friendly cost-effective tool, WatchThemLive is the best option for you! Working with it is easy, and you don’t need to spend time learning to work with it. It also has a free plan which you can test to see its unique features. Sign up here and get started.


6. Cxense

Cxense homepage

It is one of the intelligent website personalization tools that works with publishers and businesses to help them manage their data, deliver personalized content and increase conversion rate. Cxense is best suited for the media and publishing industries. 


  • Fuse all data sources such as CRM data and advertising data into a single one
  • 1:1 view of your customers


  • It takes time to learn how to use it
  • Slow UI and reporting structure


It costs $49.00 per month.

7. Toptal JavaScript Minifier tool

Toptal JavaScript Minifier and Compressor is a free tool that makes a website load faster by reducing Javascript code. It does this by removing the unnecessary characters from JavaScript source code while maintaining its functionality at the same time. The file size and thus, the webpage will be improved. Aside from that,  the code presentation will also be improved.”


Personalization is one of the best marketing strategies that pays off. However, it might take some time to see the results, so be patient and don’t lose hope.

Personalization, especially for large businesses, can be tricky, so you need a tool to do the job for you. 

This article introduced six website personalization tools, their pros, cons, and pricing. Test them and see which one you need the most and choose the one that’s right for you.
Among all these, WatchThemLive is the best you could ever have! Personalization should be based on customers’ behaviors, and it’s exactly what WatchThemLive does! You don’t need to think about anything else since it does the whole job for you. So Sign up without any hesitation.


Good luck.

Cyrus Nambakhsh
Cyrus Nambakhsh
Cyrus is a serial entrepreneur, product-led-growth expert, a product visionary who launched 7 startups. He has built scalable platforms to help businesses and entrepreneurs. Visit my profile here: https://brandid.app/cyrus ==> For Guest Posts and Links Contact: [email protected]
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