User tracking allows you to understand the paths users take when visiting your website and if they convert. This way, you can find out if your web design efforts are paying off and if the user experience needs improvement.
Here, we will explain how to use and analyze the data WatchThemLive’s user tracking service offers. You can find the answers to the below questions using this service:
1- What Does the User Journey Look Like?
With WatchThemLive, you can track the entire path of each user on your website. Although you might think you know all the possible paths users take, user tracking can reveal paths you have overlooked. By checking a visitor’s profile, you can see all their activities and video sessions. This is a great way to find the best CTA placement and identify usability issues.
You might also want to track a specific user’s journey. For example, imagine a user has contacted customer service because of a problem they have faced. You can find this user’s profile by filtering users by their name or email. Then, you can track their journey to understand their problem better and solve it. This way, you can save lots of time and energy.
2- Is Your Content Engaging?
Watching users’ sessions and tracking their interactions help you understand how they engage with your content. For example, you can see how far they scroll down to ensure you haven’t placed important content too far down.
With user tracking, you will be able to place your content in a way to get users’ attention as well as give them what they are looking for. You can also determine where to put your calls to action to get more clicks.
3- How Does Your Website Look on Different Screens?
You can filter visitor profiles by device and screen resolution to find out how they see your website. This helps you understand how your website appears across different screens and make your website compatible with all devices.
4- Are There Any Conversion Opportunities?
User tracking enables you to use CTAs more effectively, leading more users toward conversion. You can see how users interact with your calls to action so you can make them more compelling. Moreover, you might find out the users are paying attention to an area without a call to action. This can be an opportunity to add a CTA to this area to increase conversions.