Kimia Rafiee

Kimia is a content writer at WatchThemLive. She mostly writes about digital marketing, web design, and UI/UX.

9 Best Automation Softwares to Speed up the Content Creation Process

Creating content is critical for every business because it often defines brand visibility, engagement, and growth. A business will be buried on the web if it does not create content to attract its target audience’s attention and compete with other businesses. Nevertheless, content creation is a time-consuming, labor-intensive, and resource-intensive activity. Fortunately, there are numerous …

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How to Easily Measure Goal Conversion Rate in Google Analytics?

To determine your next business steps, you need to set goals. Goals guide you in the right direction and give you a purpose to seek. These goals include sign-ups, purchases, downloading your ebook, sharing your post on social media, adding items to shopping carts, etc. Google Analytics allows you to set goals and track them, …

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What Can Help CRO Experts Analyze Their CRO Best Practices?

One of the smart ways to stay up to date with CRO best practices is to follow the experts in this field. These experts work with or own successful companies to create content and digital marketing strategies, drive traffic، and boost conversions.  This article introduces the best CRO experts that you can follow on social …

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What Is User Behavior Analytics (UBA/UEBA)? [How It Works]

User behavior analytics helps you gather insights into what’s going on on your website. Without user behavior analytics, you’re going to miss out on great opportunities to increase sales, reduce churn rate, and identify cybersecurity threats. Behavior analytics help you capture visitors’ and your own employees’ actions on your website. Only Measuring your time on …

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user behavior analytics UBA/UEBA

8 Steps to Prepare Yourself for a Business Meeting

A meeting begins before the actual meeting.  The statement basically means–the preparation for the meeting begins long before the actual meeting. From deciding the venue, dates, and timings to coming up with the meeting agenda and who to invite, a lot goes behind conducting a meeting. Well, the preparation also largely depends on who it …

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Usability Issues: 10 Effective Ways to Identify Them

You might be thinking “isn’t usability testing the only way to identify usability problems?” I gotta say no. There are other useful methods that can help you uncover usability issues. Identifying and fixing issues concerning website usability will lead to a smooth user experience and, eventually, happy customers. In this article, we’re going to review …

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20 Key Usability Issues you Need to Know

As a web developer, a big part of your job is to create a smooth user experience. Understanding customers’ wants and needs and their thinking pattern is what you need for this purpose.  Knowing common usability issues will help you throughout the process because you might think your website is perfect, but you’re actually very …

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key usability issues

Formative vs. Summative Usability Testing: What’s the Difference?

Almost all of us have heard of usability testing at least once. We know that no matter what we’re designing, be it a website, software, or an app, to evaluate its usability, we need to conduct usability testing. However, not many people know that there are two kinds of usability testing: formative and summative usability …

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formative vs summative usability testing

Unmoderated Usability Testing: The Complete Guide

As one of the best ways of exploring customers’ wants and needs, UX researchers need to learn everything about usability testing. Unmoderated usability testing is a cost-effective method that will help you get the answers you’re looking for.  Marcus Osterberg from Web Strategy for Everyone said: “Usability is not only about ease of use but …

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