Kimia Rafiee

Sheida is a content writer at WatchThemLive. She’s a friendly person and likes to work in a team environment. She has written many articles about marketing, customer experience, eCommerce, CRO, etc. She is a hardworking person and aims to be better than her yesterday. She’s currently working on her SEO skills.

What Is a Conversion Funnel: The Complete Guide

Many business owners get frightened when they hear the term “conversion funnel.” Let’s assure you right now before we start that if you have an online shop and sell products or services online, you already have a conversion funnel! However, having the conversion funnel is not really a concern, but optimizing it for maximized revenue …

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conversion funnel

Bottom-of-Funnel Marketing: 6 Simple and Effective Tactics to Boost Conversions

The marketing funnel is the process of turning leads into customers. Users go through several steps from the moment they enter your funnel until the moment they leave it. If you want them to purchase from you before they leave, you have to optimize its different stages  and nurture leads towards the next step.  One …

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bottom of funnel marketing tactics

7 Easy Tips for Effective Content Writing to Optimize Conversion Rate

Conversion rate optimization refers to practices that help to increase the number of visitors to your website who complete your desired actions. This is a crucial key performance indicator for every content marketer. Several factors determine your conversion rate optimization, but one that stands out is your content’s quality and overall text appeal. Hence, it’s …

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Tips for effective content writing to optimize conversion rate optimization

A Comprehensive Guide on Product-Led Content

It is a well-known fact that content is a driving power for any business. Business owners hire professional website developers to create a website. The next step is to hire content creators and marketers. The role of the content creators and marketers is to create an actionable content marketing strategy. Content marketing strategys aim to …

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A guide on product-led content

How to Set Up Conversion Funnels in Google Analytics: A Simple Guide

Analyzing customer behavior and what affects it is an important step in optimizing your conversions. Google Analytics allows you to measure goal conversions and create conversion funnels in order to understand the number of clicks an element gets, the number of downloads of your PDF, the number of purchases of a product, etc.  With a …

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conversion funnels in google analytics

51 Important CRO Statistics You Must Know in 2022

Conversion rate optimization, or CRO, should be the focus and goal of any business. Most companies don’t have any problems with the amount of their traffic. However, that’s not the case for their conversion rate. Even if they attract many visitors to their website, there is a high possibility that many of them won’t convert. …

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important cro statistics

A Complete Guide to Mobile Usability Testing: Best Tips and Tools

To make sure people can easily navigate your mobile application hassle-free, you need to conduct usability testing. Your mobile app should be easily accessible to users; if not, your business is going to lose lots of transactions and revenue.  In this article, we will explain what mobile usability testing is, when and how to conduct …

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mobile usability testing
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