Website analysis has become a crucial step that you should consider in order to understand which part needs to be improved and which is working perfectly well. If you’re looking for a way to analyze your website performance, web analytics tools are the solution. Like CRO tools, these tools can be a valuable asset for …
There’s no doubt that the retail industry has become more critical than ever before. Customers are more fickle than ever, as they can easily go to another store and find what they are looking for with little effort. This is why it’s more crucial than ever for business owners to focus on creating a great …
Retail Customer Experience: Complete Guide + Strategies to Boost Your Revenue in 2023 Read More »
In today’s era of technology, the importance of testing is rapidly growing. Many managers, teams, and companies are running different types of tests to evaluate their efficiency and performance. In this article, we aim to focus on the definition and importance of A/A testing. Let’s start with a related, but not the same type of …
What Is A/A Testing: Is It Really Worth Your Time in 2022? Read More »
It goes without saying that creating a website to promote your brand is a highly beneficial, yet demanding task. We all know that the devil’s in the details! Therefore, you need to be extremely alert as to what could possibly go wrong. Under such circumstances, a website launch checklist can be of great help. Let’s …
Website Launch Checklist: 18 Things to Check Before and After Read More »
Figuring out your company’s retention rate is extremely important as it can help you to understand how efficient your business is. Your retention rate is a key metric that tells you how well your company is retaining customers. The higher your retention rate, the more efficient your business is. In this article, we go over …
What Is Retention Rate and How to Calculate it: Strategies + Examples Read More »
The importance of having and gaining knowledge is no secret; knowledge is everything, and data is knowledge in a digitized form. Data has become an extremely important factor since the age of technology. You need it to gain insights about a specific topic and to perform research. Data is an inseparable component of our world …
Data Collection Methods: Tools, Tactics, and Types + Examples Read More »
An exceptional buying experience is one that is memorable and enjoyable for customers and creates an excellent customer experience. There are a few key elements that are necessary in order to create such an experience. First, it is important to create a warm and welcoming environment. This can be done by having a friendly and …
Any Google Analytics report is made of metrics and dimensions. A metric is a quantifiable measure used to track and assess the status of a process, goal, or activity, while a dimension is the attribute of visitors to your website. To assess your website’s performance on the marketing goals, the most reliable way is to …
What Is a Metric in Google Analytics: All You Need to Know Read More »
The customer journey and customer experience are two important concepts in business. They are often used interchangeably, but they actually have different meanings. The customer journey is the path that a customer takes from awareness to purchase. It includes all the steps and touchpoints along the way. The customer experience, on the other hand, is …
Customer Journey Vs. Customer Experience: Their Differences Read More »
As a business owner, you may be wondering whether you should focus on the brand experience or customer experience. After all, they both seem essential. However, you should be aware of some key differences between the two. A brand is the face of a company. It’s what customers see, touch, and feel when they interact …
Brand Experience Vs. Customer Experience: True Differences Read More »
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