Usability testing has been around since back in the 20th century, and it was practiced for a variety of products even before computers came into existence as we know them today. But the term has become popular in the past few years. No matter whether you’re starting a small start-up or you own a huge …
Even if you’re new to online business, you must have heard these two terms: user experience (UX) and conversion rate optimization (CRO). And if you are a little bit more familiar with these terms, you might wonder how these two can be the main focus of an article simultaneously? Well, UX and CRO are way …
CRO and UX: Does Improving User Experience Lead to More Conversions? Read More »
If you’re new to this field and haven’t heard it like a thousand times, I shall inform you that usability testing is one of the most important steps of developing a product, and it cannot be skipped. Performing usability testing is a vast topic on its own, but here we’re going to discuss usability testing …
Usability Testing Scenarios: Practical Tips + Mistakes to Avoid Read More »
Reaching an acceptable conversion rate is the ultimate goal of every e-commerce business. It seems easy at first. “Why bother with doing a CRO audit? What in the world does it even mean? You put pictures of your stocked goods online, and since there are millions of people surfing the internet, they will buy them, …
Conduct a Complete CRO Audit [Step-by-Step Process] Read More »
AI as a service (AIaaS) has been continuously automating business operations and constantly improving the customer experience, product quality, and employee efficiency. Moreover, with its fast pace of growth in the market, many new AI applications are coming to the market that organizations are looking forward to using. AIaaS allows companies to leverage Artificial intelligence …
Top Simple Ways to Benefit From AI As a Service Without Sophisticated Tech Skills Read More »
One of the most important processes that you need to go through to finalize the design of a product before release is usability testing. It’s even more important than the marketing phase, or at least that’s what Jeff Bezos believes. If you don’t know where to start and what steps to take, usability testing might …
The subject of user testing vs. usability testing has always been debatable among developers, designers, and anyone else who has anything to do with the process of creating an app, website, or any other type of product. Below we will go through different opinions people usually have on this matter and then make our discussion …
User Testing vs. Usability Testing: What’s the Difference? Read More »
Creating a product is a task that should not be taken lightly. No matter what your product is, it is a lot of work to make it function and turn your idea into something real. But, as challenging as this is, it is only the first step. The next and more important step is to …
7 UX Best Practices for Designing Your Product in 2022 Read More »
Marketing is a very dynamic field, so you should try your best to keep up with every big or minute change as a marketer. In order to get the best results from your marketing efforts, you need to first and foremost know what you’re doing and how well it’s performing. If your marketing campaign’s performance …
In the past few years, the importance of using website analytics and user tracking tools has been acknowledged by most web developers and marketers more than ever. Without understanding what users do on your website and analyzing their behavior, there is a low chance of success and staying ahead of your competitors. One of the …
Top 6 Hotjar Alternatives to Track User Behavior Read More »
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